Editor's Letter

Just one piece of the puzzle
Editor's Letter
Sept. 8, 2026
Merchandise is only one piece of the customer success puzzle.
Remembering Larry
Editor's Letter
July 8, 2026
We want to honor and remember Larry White, SGN’s longtime advertising director.
The retailer-wholesaler relationship
Editor's Letter
April 30, 2026
Learn more about our new Behind the Buy sponsored section.
Getting into the groove
Editor's Letter
March 4, 2026
Get into a retail groove by refining and energizing your team for the peak season.
Hitting a milestone
Editor's Letter
Dec. 23, 2025
SGN celebrates its 65th year of publishing.
Buying with intention
Editor's Letter
Oct. 27, 2025
Prepare with intentional research before buying products.
Something to smile about
Editor's Letter
Sept. 4, 2025
There’s always something to smile about in this business.
Remember the members
Editor's Letter
July 7, 2025
Attraction retailers should always cater to members coming in their shops.
In this together
Editor's Letter
April 29, 2025
Facing challenges together as an industry.
An important job
Editor's Letter
Feb. 24, 2025
Creating lasting impressions through retail is an important job.
Your travel companion
Editor's Letter
Jan. 2, 2025
Make SGN your travel companion at upcoming shows.
Coming through the storm
Editor's Letter
Nov. 4, 2024
Let's band together as an industry amid recent storms.
A story to tell
Editor's Letter
Aug. 29, 2024
Make a lasting impact on your customers with strong souvenir stories.
More in store
Editor's Letter
July 3, 2024
SGN continues to enhance its content offerings.