SGN celebrates its 65th year of publishing.

Dec. 23, 2025

It is so great to be ringing in another new year with our subscribers and advertisers. Can you believe that Souvenirs, Gifts & Novelties is now in its 65th year of publishing your favorite industry resource? It’s hard to even imagine the thousands of people in the industry we’ve had the privilege of connecting with and sharing stories from over all those years.


We could not have stayed such an integral part of the industry for so long without the support of our many readers, advertisers and industry events. For that we thank you from the bottom of our hearts. Providing the publication as a free resource to qualified retailers would not be possible without the support of our advertisers who have been extremely loyal and such a pleasure to work with.


"We could not have stayed such an integral part of the industry for so long without the support of our many readers, advertisers and industry events."


We also truly value our thousands of subscribers from across the country in various retail operations who get excited when they get their new issue in the mail. We appreciate it when you take the time to renew and confirm your subscriptions once a year, whether by email, phone or going to www.sgnmag.com/subscribe. Your response helps us ensure that we can continue to deliver your magazine without interruption.


I’d also like to thank those retailers who have shared their tips, advice and success stories in our pages over the years. Your insights are truly invaluable. You are what keeps our content fresh and relevant and promotes the longevity of the destination retail industry. We’ve covered some truly remarkable stories of resilience and success that undoubtedly have inspired other retailers to want to excel and helped them make improvements to their businesses.


And none of this would be possible without Publisher and Creative Director Karen Carr, and our outstanding sales, editorial and production team, including, Marketing Director Larry White, sales managers Kristi Massey and Alan Scott; editors Megan Smalley and Kristen Hampshire, Products Editor Katie Turner; Ad Production Coordinator Debby Clarke; columnists Tommy Brown, Melody Caban and Kathy Cruz; and all of our vendors.


Sixty-five years is a long time to be in the publishing business, and with your help and support, our goal is to continue to provide you with unparalleled coverage of the souvenir and gift industry for many more decades to come.