TOP STORIES

Creative edge
A combination of artistic talent and enterprising spirit led to Eyeconic Arizona Souvenir Shop.
Adventurous threads
State parks blend practicality, storytelling and emerging trends into their apparel offerings to capture the visitor experience.
Filled with faith
Incorporating inspirational and faith-based gifts serves customers looking for encouraging keepsakes and gifts to share with loved ones back home.
A coastal concept
Cuffy’s of Cape Cod invites guests to enjoy experiential retail from the outside to the inside of the 20,000-square-foot store.

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LATEST ISSUE

May-June 2026
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Cover Story: Revolutionary retail
The Museum of the American Revolution’s reimagined gift shop presents story-driven merchandising.

Souvenir Focus: Trailside treasures
Travel-sized souvenirs, unique local products and sustainable finds win over park visitors.

Merchandising: Bring it home
Home good souvenirs help shoppers take destination memories home.

Product Trend: Filled with faith
Inspirational gifts serve customers looking for encouraging keepsakes and gifts for loved ones.

Sunshine Award: A beacon of purpose
The Shipwreck Coast Museum Store supports both shipwreck research and customer causes.

PRODUCT TRENDS

Adventurous threads

Filled with faith

Trailside treasures

All-American mementos

Souvenirs that delight and do good

Curated, connected and essential

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Sunshine Award

Sunshine Award Winner: Shipwreck Coast Museum Store

A simple retail ask brought Sarah Jacques to tears. Some family members of the 29 men lost aboard the SS Edmund Fitzgerald during its sinking wondered if the Great Lakes Shipwreck

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Sponsored Content

Answering the call

Where plush meets personal

Creating warm feelings and tangible memories

Candles are an essential keepsake