Souvenirs, Gifts & Novelties Magazine

Souvenirs, Gifts & Novelties (SGN) magazine, established in 1962, is published eight times a year and has a total qualified readership mailing of 23,497 based on the June/July 2022 issue. In addition, the magazine is bonus distributed at many major and minor gift, jewelry, toy, specialty and resort shows across North America, giving advertisers a solid platform to reach a wide audience.

For readers, the original articles published in SGN are based on a format that highlights useful tips and advice, and that also reports on trends. SGN is the only gift trade publication addressing the specific needs and interests of its retail and wholesale readership. The magazine has a strong readership of retail officials at tourist locations such as zoos, aquariums, show caves, museums, amusement parks and more. The readership additionally consists of owners, buyers and managers at shops located in resorts and hospitals, and at apparel, jewelry, Hallmark and other types of gift stores and boutiques.

SGN October 2022
 WINTER LAS VEGAS MARKET January 29 - February 2, 2023

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Wow what a beautiful spread! …I can’t thank you enough for including me!

Lisa M. Daniele

Owner, Polished Boutique, St. Branford, Conn.

What a lovely article! Thank you so much!!!…I have shared the link with the owner of the hotel and my boss the GM and they loved it!!

Michele Johnson

Retail Manager, Mission Point Resort, Mackinac Island, Michigan

Time to send out our INCREDIBLE appreciation and love for the unsung heroes of the Zoo, our Guest Services Staff! In a challenging year, they have continued to serve you, our guests, with smiles on their faces (you just can’t see them under their masks). We thank you for your commitment to ZooMontana. We are also over the moon proud of their representation of the Zoo in both the attached article, and on the cover of this month’s. Souvenirs, Gifts & Novelties magazine. Wow!! Next time you come in, give them a bit of congrats, they more than deserve it


Billings, Mont., Facebook page

Thank you for your wonderful magazine. I love getting it and we do a lot of business with your advertisers. I know that their marketing money is limited, so I make sure to mention that I saw them in Souvenirs, Gifts & Novelties magazine. Win-Win-Win. Everybody’s happy!

Steve Fegley

Director of Retail Operations, The Science Museum of Minnesota

Aug/Sept 2022


Among SGN’s readership are buyers from: Zoos and Aquariums, National and State Parks/Caves and Caverns, Museum Stores, Hospital Gift Shops, College Stores, Minor League Baseball and Other Fan Stores, Party Stores, Inspirational Merchandise Shops, Fashion Accessories and Apparel Stores, Country, General and Variety Stores, Shops Dealing in Quality Gifts, Stores with a Focus on Plush and Toys, Resort Gift and Souvenir stores, Tourist Attractions and Botanical Gardens, Beach Shops, Spas and Cruise Lines, and many others!