Columns

Run your retail reports
Savvy Shopkeeping
April 30, 2025
Make sure you run your retail reports to grow profits.
Sparkling opportunities
Trend Talk
April 30, 2025
Jewelry continues to shine as a souvenir category.
Always have a plan for retail
Attraction Action
April 29, 2025
Unlock the power of product placement in your store.
In this together
Editor's Letter
April 29, 2025
Facing challenges together as an industry.
Become a must-visit shop with events
Savvy Shopkeeping
Feb. 24, 2025
Become a must-visit gift shop by hosting events.
Souvenirs beyond the red, white and blue
Trend Talk
Feb. 24, 2025
Find souvenirs to celebrate America’s 250th anniversary in 2026.
An important job
Editor's Letter
Feb. 24, 2025
Creating lasting impressions through retail is an important job.
Leverage nostalgia to drive sales
Trend Talk
Jan. 2, 2025
Leverage nostalgia to drive sales at your gift shop.
Five strategies for a successful season
Savvy Shopkeeping
Jan. 2, 2025
Five strategies for a successful peak season in the new year.
Create a statement with souvenirs
Attraction Action
Jan. 2, 2025
Create a statement with your retail programs.
Your travel companion
Editor's Letter
Jan. 2, 2025
Make SGN your travel companion at upcoming shows.
‘Pawsitively’ profitable
Trend Talk
Nov. 4, 2024
Find out how to “pawsitively” stock pet products in your store.
Drive tourist traffic with geolocation
Savvy Shopkeeping
Nov. 4, 2024
Drive tourists to your store with geolocation tools.
Applying new advancements
Attraction Action
Nov. 4, 2024
Make the investment in education and save money in the long run.
Coming through the storm
Editor's Letter
Nov. 4, 2024
Coming through the storm together and looking toward 2025.
The Top trends for wellness products
Trend Talk
Aug. 29, 2024
Consider these trends for relaxing health-and-wellness products.
Tips to stop product stockouts
Savvy Shopkeeping
Aug. 29, 2024
Follow these proactive measures to prevent stockouts.
Recognition and celebration
Attraction Action
Aug. 29, 2024
Make the work environment fun, rewarding and celebratory.
A story to tell
Editor's Letter
Aug. 29, 2024
Give your customers a souvenir story to tell.
Stocking souvenirs with soul
Trend Talk
July 5, 2024
Stock souvenirs that resonate with the local culture and community.
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