Souvenirs, Gifts & Novelties (SGN) magazine, established in 1962, is published six times a year. SGN reaches 24,000 retailers through print and digital distribution. The magazine is also distributed at gift, souvenir, jewelry, specialty and resort trade shows, giving advertisers a solid platform to reach a wide audience. 

The original articles published in SGN highlights useful merchandising and display tips, product trends and additional advice and inspiration from retailers in destinations across the United States. 

SGN has a strong readership of retail decision-makers at tourist locations such as zoos, aquariums, caves and caverns, museums, botanical gardens, state and national parks, and amusement parks. The readership additionally consists of owners, buyers and managers from hotel and resort gift shops, souvenir stores, botanical gardens, beach shops, hospital gift shops, college stores, sports fan stores, party stores, inspirational merchandise shops, apparel stores, general gift shops, country stores, toy stores and more!