The gift and souvenir industry has weathered many ups and downs over the years, but with tariffs and federal funding cuts, 2025 has gotten off to a challenging start.
As America’s most trusted publication for the gift, resort and souvenir industry, we are committed to providing you with the latest news and its impact on our industry. We are also committed to empowering our readers with fresh product ideas, merchandising advice and retail inspiration stories to maximize the potential of your business.
I hope you enjoy the May/June issue of Souvenirs, Gifts & Novelties. In these uncertain times, we can all use a few laughs, and you are sure to get some smiles with the cover story on The Comedy Shop on page 36.You can also take in the scenery of the national parks with our souvenir focus on page 48 and escape to the wilderness of Ohio with our retailer spotlight on Hueston Woods, page 62. You can also tap into your playful side with our product focus on toys and games on page 68 and your hunger to learn about all-things potato on page 44. If that is not enough to quench your thirst for souvenir industry knowledge, then experience an attraction of biblical proportions on page 74, plus so much more.
And while you’re flipping the pages, don’t forget to check out the advertisements for cool new items that you’ll need to stock up on for the influx of visitors you’re bound to be receiving soon.
I know the waters may seem a little choppy right now, but we need to keep our focus forward. We are all in this together, and together we navigate these waters. We’ve done it before with recessions, COVID and shipping delays, and we will also get through these current obstacles as well.
