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If a game or puzzle is something you want to offer customers, then Madd Capp suggests you “think outside the box.” Its jigsaw puzzles aren’t square, they’re shaped. Puzzles available from the company include I am Blue Heron, I am Lil’ Dolphin, I am Duck, I am Lil’ Flamingo, I Am Lil’ Gator, I am Mermaid, I Am Parrot, I am Lil’ Sea Turtle, and I am Lil’ Shark. Madd Capp also got on board with the axolotl trend in 2024 with its launch of I am Lil’ Axolotl.