Nail beach displays

Michael Hale, CEO of Los Angeles-based retail consulting firm, Retail Rehab, shares that destination retailers can nail the perfect beach gear display with a balance of playful and customer-friendly elements.

With beach essentials like sunscreen, Hale says retailers will want to keep things organized.

“Display your sunscreens by SPF from left to right to make it easy for customers to find the perfect option,” he says. “Stock a couple of each SPF level, about three per product.”

Having a spinner of sunglasses near the entrance or POS works great for add-on sales, he notes.

Hale says retailers can have fun organizing beach extras, like beach day toys, games and chairs.

He says, “You can try using a hammock or net to hold a bunch of inflated beach balls — it’s playful and organized!”