A puzzling product

By Kristin Ely

If a game or puzzle is something you want to offer customers, then Madd Capp suggests you “think outside the box.” Its jigsaw puzzles aren’t square, they’re shaped. Puzzles available from the company include I am Blue Heron, I am Lil’ Dolphin, I am Duck, I am Lil’ Flamingo, I Am Lil’ Gator, I am Mermaid, I Am Parrot, I am Lil’ Sea Turtle, and I am Lil’ Shark. Madd Capp also got on board with the axolotl trend in 2024 with its launch of I am Lil’ Axolotl.

“Our signature five-sided boxes stop people in their tracks,” says John Moran, co-founder and principal, Madd Capp Games & Puzzles. “Cap it with a poster-sized point-of-sale display just like a finished puzzle that can stand on a shelf, hang from the ceiling, or mount on the wall.”