In addition to traditional souvenirs, it’s important that theme park retailers offer some essential items that can also double as a person’s souvenir. DelGrosso’s Laguna Splash Waterpark shop carries a variety of name-dropped beach towels for people to use while at the water park.
“Beach towels do really well, absolutely fantastic,” says Jim Mayall, director of games and merchandise at DelGrosso’s. “We have embroidered towels that people seem to love.”
Mayall also notices people love to shop for swimwear at the Laguna Splash Waterpark shop. He says some people love the swimwear styles the shop carries, while some decide to buy a pair of swim trunks if they forgot to pack theirs at home.
At Tomahawk Lake Waterpark, Retail Manager Lynne Gallo makes sure to stock just about anything people might forget at the park’s Trading Post gift shop, be it towels, water bottles, sunscreen, beach toys, bug spray or even picnic supplies for people who want to eat lunch on the lake’s beach.
“We don’t want them to have to go out to the store,” she explains. “We want them to have a seamless experience at Tomahawk Lake.”