Designed to perform

For Boyne Resorts, retail is as expansive and dynamic as the destinations themselves. Spanning 12 properties across North America — from Big Sky, Montana to Sugarloaf, Maine — the company’s diverse mix of stores serves guests looking to take a piece of their experience home.

For Kelly Eccleston, vice president of retail merchandise, that means curating products that not only reflect each destination, but perform consistently across seasons and regions.

That’s where Tangico has found its place.

A star is born

Eccleston first partnered with Tangico in 2021, during a time when sourcing custom souvenir product was anything but easy. Since then, the brand has become a staple across Boyne’s portfolio, now carried in seven resorts and 16 stores.

“It feels like I’ve worked with them forever, just because they’ve been such an easy partner to work with,” she says.

"This is all easy grab-and-go and generally multiple sale items.” — kelly eccleston

The product mix is broad, but a few categories consistently lead the charge. Leather coasters, wooden ornaments, and metallic stickers lead the way.

"The stickers are super fun and unique, a nice premium option, but very attainable,” Eccleston says.

That balance — distinctive yet broadly appealing — is what drives sell-through. “They have their own kind of look and style, but they appeal to such a giant mass audience,” she says. “Tangico is niche while still being a product everyone wants.”

The results speak for themselves. “We’re a consistent 10% to 20% growth with them year over year,” she notes for the brand. “This year we’re trending even higher.”

Eccleston emphasizes the brand’s versatility in driving impulse purchases from Boyne's high-end boutiques to its high-volume logo stores. “This is all easy grab-and-go and generally multiple-sale items."

All-around effortless

Eccleston appreciates the operational simplicity — from initial order to replenishment.

“The best part of my job is finding and getting to work with a brand that I don’t have to think about,” she says. “Set it and forget it.”

Low minimums allow her team to test new ideas without heavy risk.

In a business driven by weather and seasonality, quick reaction time is critical. “We can get replenishments back in before the next busy weekend," Eccleston says.

And when product arrives, it’s ready to sell. “We don’t have defects. Everything comes to us perfect, ready to sell in a really nice, premium, high-end decoration process. That is absolutely key when it comes to our logos.”

Built for growth

Eccleston points to Tangico’s collaborative approach as a defining strength. From responsive customer service to inclusive pricing structures, the partnership runs smoothly.

“It’s very straightforward — what we see is what we pay, and we know exactly how to price it for the customer,” she says. Looking ahead, the trajectory remains strong. “We see wonderful potential for them to continue to grow with us,” she says.

Ultimately, it comes down to delivering what matters most in resort retail: meaningful, lasting purchases.
“We sell fun,” Eccleston says. “We want people to say, ‘This was my favorite ornament I bought last year.’ We want it to be their favorite, not the cheapest.”

With Tangico, that goal is consistently within reach.

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About Tangico

Tangico creates high-quality gifts and souvenirs to celebrate unforgettable moments. Thoughtfully designed and expertly crafted to preserve memories, Tangico keepsakes sell themselves. With free artwork, low minimums, and quick turnaround, Tangico products are perfect for souvenir stores, resort gift shops, museum stores, or any destination where memories are made. Tangico’s custom magnets, ornaments, wine stoppers, and more, delight guests and make buyers’ lives easier. When possible, Tangico proudly supports our community by hiring the homeless and people with disabilities. Processing, engraving and shipping your orders helps employees restore their self-esteem and get back on their feet. Be part of our community at Facebook.com/groups/TangicoRetailers.

www.tangicousa.com • Smiles@Tangico.Online • 248-453-5177