Scott C. BorowskyStaff members, especially individuals with many years of experience, have a wealth of knowledge to contribute to your business. With the right leadership, everyone on your team will work to share their insights into how to make your store a great experience for customers. As leaders, store owners need to strike a balance between helping staff members to use their own ideas to meet the business’ core goals, and giving clear direction regarding the operational procedures known to reap positive results. With business owners and staff members working together, the end result of a successful store will be more likely of an outcome.
Souvenirs, Gifts & Novelties (SGN) magazine, as a resource for both business owners and their staff members, includes ideas from all types of retail officials on current industry trends and on how to sell more merchandise. The publication’s articles can serve as jumping-off points for interesting discussions about the retail world, so share a copy with your staff today. Additionally in this issue we offer the Profiles in Excellence half-page articles. Reading the Profiles gives retailers a chance to gather information and resources to better their businesses.
This edition also contains a fresh group of original stories that feature interviews with numerous retail officials. You will find coverage of museum, coastal locale, zoo, hospital, stationery, college, baby, cave, national park, botanical garden, sports fan, resort, toy, country, Christmas, candy and other types of stores. The topics of the articles are varied and include gifts, jewelry, stationery, accessories, apparel, home décor, name-dropped and custom goods, toys, candy and others.
We also offer new product news in the areas of accessories, toys, pet gifts and other merchandise categories, a special Las Vegas Market section, trade show news and a trade show calendar.
I hope you enjoy the issue. Please email me at editorsgnmag@kanec.com or call 610-645-6940 ext. 0 with your comments, suggestions and questions and I will respond to your note or call personally.
Scott C. Borowsky
President and Executive Editor
Souvenirs, Gifts & Novelties magazine
