Scott C. BorowskyWe hope you are approaching the spring season with optimism and big plans for improving the sales picture at your store. In this issue, we offer articles packed with trends coverage, tips and advice to help you make the most of any season.
This issue is also a standout in offering the extra editorial coverage readers have come to expect from Souvenirs, Gifts and Novelties (SGN). For example, it contains a look at store trends and profits in the annual Megabucks Feature. New coverage includes a bonus Value and Variety Store ASD Section that covers selling more gifts, signs and playthings and more. Also fresh in the magazine is a Gems and Minerals section that offers articles on loose stones and gem jewelry and home decor.
Apparel and accessories are profitable for all types of stores, and SGN offers coverage of these important merchandise categories in each issue. In this edition, we offer a special section, Apparel, Hats, T-shirts and Fashion Accessories, which includes articles on baby apparel, footwear, sunglasses, T-shirts and more.
And we know you will enjoy the Spotlight on Display section, which includes home decor, personal care and candle display tips as well as the best display advice from National Park location stores.
In addition to our regular news and product news features, we also offer bonus tips sidebars and bonus product features covering apparel, candles, candy, gems and minerals, jewelry, gifts, toys and more.
I hope you enjoy the issue, and welcome your comments, questions and suggestions. Please email me at editorsgnmag@kanec.com or call 610-645-6940 and I will be happy to address your concerns. You can also connect with the magazine on Facebook, Twitter and Pinterest.
Scott C. Borowsky
President and Executive Editor
Souvenirs, Gifts & Novelties magazine
