NY NOW is building momentum for its Winter 2027 show Jan. 31 – Feb. 2, 2027, at the Javits Center in New York. The show features a growing roster of new and returning brands, expanded partnerships, leading multi-line sales agencies and strong application activity across the marketplace.
Show organizers say the Winter 2027 event marks the show’s first full cycle under Rockview Management Group, with a focus on strengthening relationships, expanding discovery and creating opportunities for brands and buyers.
Among the leading new brands joining the show are Finch & Fennel and Hazel Mazel (both Creative Coop brands), Tag, DM Merchandising, Mod Lounge and Flatoutbear. The show also welcomes back a range of established brands, including Beatriz Ball, Kikkerland Design, Bodrum Group, Michael Wainwright, Pacific Connections, Teleties, Rubyzaar, Z Pots, Be Home, Latico Leather, Mierco, Angel Dear, Peter Pauper Press and others.
Major brands such as Designworks Collective and Nora Fleming will also return to the show with expanded presentations. The show also continues to leverage its network of multi-line sales agency partnerships with Just Got 2 Have It! and Fieldstone, joining previously committed agencies Ivystone, Simblist and Harper Group.
Rockview Management Group says the Winter 2027 show will feature a simplified floor plan organized around three core divisions: Gift & Lifestyle, Home and Handmade. The redesigned layout is intended to make sourcing intuitive and encourage exploration across the show. The Handmade division also encourages buyers to connect with independent makers and handcrafted products on the show floor.
The Winter edition of NY NOW also welcomes back Noted, the Greeting Card Association’s annual event, which brings greeting card publishers, artists and retailers together as part of the broader NY NOW marketplace. The Noted Show will present a variety of companies, including Quilling Card, Avanti Press, Barone & Co. and Tree-Free Greetings among others.
More details about the Winter 2027 show are available online at www.nynow.com.
