The Tulsa Zoo in Tulsa, Oklahoma, has announced changes to its concession, catering and retail operations by forming new partnerships. As of June 28, the zoo has partnered with cultural attractions retailer Event Network to manage its gift shop and pop-up retail locations.
Jane Casanta, vice president of partnership development for Event Network, says the Tulsa Zoo is a good fit for Event Network’s portfolio.
“Tulsa Zoo is an excellent fit for Event Network because our values and approach to partnership closely align with the zoo’s mission and culture,” she says. “We believe the strongest retail programs are built on genuine collaboration, and we view every client as a true partner. From day one, our team is committed to becoming an extension of the Tulsa Zoo family, working alongside staff to support the zoo’s conservation, education and community goals while creating memorable guest experiences.”
Casanta says Event Network has already begun developing a new “Portraits of Conservation” collection inspired by the zoo’s beautiful photography as well as a new grizzly bear collection featuring the work of local artist Thomas Hilley.
“We built our initial merchandise assortment around the things that matter most to the team at Tulsa Zoo,” she explains. “Guests are greeted by a collection featuring photography of the zoo’s key animals, highlighting the zoo’s commitment to animal conservation.”
Casanta adds that the zoo store lacked branded merchandise supporting the Tulsa Zoo brand, so the store now features more souvenirs with the Tulsa Zoo logo. She says there are also plans to expand retail when Tulsa Zoo opens its African Wilds exhibit in 2027.
In addition to partnering with Event Network, Tulsa Zoo has also partnered with hospitality company Levy to oversee restaurants and catering operations.
“As the region’s most popular daily paid attraction, the Tulsa Zoo is committed to partnering with organizations that support our mission, advance our sustainability efforts and enhance the guest experience,” says Patrick Weisz, vice president of guest experience at the Tulsa Zoo. “From the meals families enjoy on their visit to the souvenirs they take home, the innovative concepts, high-quality products and extensive expertise these two industry leaders bring will elevate the guest experience throughout the zoo.”
Spanning 124 acres, the Tulsa Zoo welcomes about 700,000 visitors annually. It also promotes conservation efforts, having donated more than $945,000 to conservation projects around the globe.
“We’re looking forward to seeing how these partnerships evolve as we open William S. Smith African Wilds and build the world-class zoo Tulsa deserves,” Weisz adds.
