The next installation of NY NOW will open Aug. 2-4 at the Javits Center in New York, bringing together a robust and refreshed lineup of brands across the gift, home, lifestyle, jewelry and accessories categories. With more than 70 new exhibitors joining the show floor alongside hundreds of established exhibitors, the show will offer diverse and discovery-driven sourcing opportunities.
In addition to these new exhibitors, NY NOW will feature over 90 international brands and makers from 19 countries. Show organizers say NY NOW will give buyers direct access to product lines that can’t be found elsewhere in the U.S. market.
“The breadth and energy of this market’s exhibitor roster reflects the first phase of what we set out to build—a show that gives buyers genuine discovery alongside the trusted brands,” says Dorothy Belshaw, NY NOW CEO. “Whether you’re a seasoned NY NOW buyer or attending for the first time, you’ll find something that surprises you.”
New exhibitors cover a wide range of areas, giving buyers across all channels new opportunities. In beauty and wellness, brands like Dr. Squatch, ESW Beauty, Weleda, Musee Bath, L’Avant and Mind Body & Scents will bring natural and specialty personal care to the show floor. Art and stationery enthusiasts will find fresh offerings from Kimberly Hodges Art & Design, Laura Flowers on Paper and Susan Fauman, while the toys and kids’ category welcomes cuddle+kind and Kidamento Inc. Candle and fragrance buyers can explore Capri Blue, Khush Candle Co., Color & Flame Handmade and Pura.
International brands and makers exhibiting at NY NOW include makers of hand-forged jewelry from Brazil to artisan ceramics from Sicily and beadwork rooted in South African craft traditions. Many of the participating brands are supported by their home countries’ trade and export programs, underscoring NY NOW’s role as a launchpad for makers entering the U.S. market for the first time.
Beyond the individual exhibitor booths on the show floor, buyers can explore three curated national pavilions built for focused discovery, including:
- The Sicilian Pavilion: 15 companies spanning gift, lifestyle, jewelry and accessories, showcasing the craftsmanship of this Italian region.
- The Ghana Pavilion: A broad, vibrant range of gift and lifestyle products from 14 participating brands or companies.
- The South African Pavilion: 11 companies concentrated in jewelry and accessories, reflecting the country's distinctive beadwork and metalwork traditions.
“NY NOW has historically been known for its international presentation, showcasing handmade, artisanal product alongside more mainstream brands from countries around the world,” Belshaw says. “Having product from almost 20 international countries brings a diverse aesthetic and point of view to the show.”
Show organizers say the August edition of NY NOW comes at an important moment for the company. NY NOW, recently acquired by Rockview Management Group Inc., is moving forward with renewed investment in both the exhibitor experience and the buyer community it serves.
Registration for the show is now open and more details can be found at www.nynow.com.
