Heart on Main Street has launched its new Seal Program, a recognition initiative designed to highlight vendors, sales agencies, showrooms and industry partners that are committed to supporting independent retailers.
The Heart on Main Street Seal serves as a visible symbol of a company’s investment in strengthening retail communities through grants, education, mentorship and disaster recovery assistance. Participating companies receive a seal that can be displayed on websites, catalogs, marketing materials, social media and in showrooms, allowing retailers to easily identify businesses that are giving back to the independent retail community.
“Independent retailers are at the heart of our industry,” says Patrick Keiser, executive director of Heart on Main Street. “The Seal Program gives companies an opportunity to publicly demonstrate their commitment to helping retailers recover, rebuild and thrive while encouraging retailers to support businesses that invest in Main Street.”
Heart on Main Street says its new program features multiple participation levels to make it accessible to companies of all sizes while creating meaningful opportunities for recognition and engagement.
Heart on Main Street has started to distribute seals to its 2025 Seal Partners and will continue promoting participating companies through retailer outreach, social media campaigns, market activations, email marketing and industry communications throughout the year.
Heart on Main Street invites additional vendors, sales agencies, service providers and showrooms to join the Seal Program and become part of this movement.
“When retailers see the Heart on Main Street Seal, they know they are supporting a company that believes in giving back,” says Keiser. “Every seal tells a story. It’s a story of companies choosing to invest in the success of independent retailers and the communities they serve.”
To learn more about the Seal Program and see current Seal Partners, visit www.heartonmainstreet.org/vendor-partner.
