Old World Christmas, a premier brand of Christmas ornaments, has announced multiple new licensing partnerships for the creation of hand-blown glass ornaments. Elvis Presley, Def Leppard, Bee Gees, KISS, an expanded General Mills line and new Penguin Young Readers properties such as The Little Engine That Could will each be featured this holiday season on delicately hand-painted, hand-glittered ornaments.
“This year’s lineup is a celebration of legends,” says Neal Applefeld, president and CEO of Old World Christmas. “From the King of Rock ‘n’ Roll to the greatest rock bands of all time, to beloved books that have been passed down through generations, these partnerships bring something extraordinary to the tree. We’re giving fans a way to honor the artists and stories that have shaped their lives, and that’s what putting memories on the tree is all about.”
Elvis Presley takes center stage on this year’s tree. Old World Christmas will honor Elvis with ornaments that capture the spirit, swagger and soul of this iconic entertainer.
Three more rock legends are also joining the ornament tree for the first time, including Deff Leppard, The Bee Gees and KISS. Each of these new ornaments can help customers to celebrate classic rock legends at home.
General Mills now has an expanded presence at Old World Christmas with some new selections for its ornament line. Building on last year’s fan-favorite debut, the expanded collection features more of the popular brands that have fueled mornings, after-school snacks and family dinners.
Old World Christmas says all new ornaments debut in the fall and will be available at www.oldworldchristmas.com.
