Research released by the U.S. Travel Association reveals the 2026 FIFA World Cup’s potential to deliver major economic gains for communities across the country, but notes that safety concerns, policy perceptions and entry barriers could limit America’s ability to fully capitalize on this opportunity.
International World Cup visitors expect to spend more than $5,000 per person, which is 1.7 times more than what people spend on typical international trips to the U.S. One in three report that they plan to stay longer than two weeks. More than 80% of World Cup travelers are open to visiting destinations beyond the largest gateway cities, unlocking economic opportunities in communities across the country.
“This research shows visitors aren’t just coming for the matches, they are coming to experience America,” says Geoff Freeman, president and CEO of the U.S. Travel Association. “Being prepared and welcoming is not just good for visitors. It strengthens our economy, supports 15 million jobs and reinforces the values we share as a nation.”
GSIQ Tourism Insights polled over 9,500 respondents across 10 key markets for this U.S. Travel Association study analyzing the travel intentions of soccer fans. The findings indicate that 2026 World Cup visitors plan to stay longer and spend more, provided that conditions in America are just right.
U.S. Travel Association reports that safety has emerged as one top concern among potential visitors, a signal that the massive $600 million invested in homeland security for the games is critically important. Approximately one-third of respondents cited concerns over two proposed policies that the administration has not implemented, with 34% citing concerns regarding increased visa application fees and 32% citing proposed social media requirements for the Electronic System for Travel Authorization application.
“In sports, you don’t show up to the championship unprepared. The 2026 World Cup is America’s championship moment—the largest sporting event in history, on our soil, with the world watching,” Freeman says.
With the tournament weeks away, the U.S. Travel Association says it has called on Congress and the administration to act on policies that will encourage travelers to come, including restoring Brand USA funding, resolving entry barriers and ensuring the travel system operates at full strength for millions of prospective visitors.
