Designworks Collective, a studio of makers in the wholesale and lifestyle markets, has launched Hijinx as a new lifestyle brand, bringing a playful yet purposeful approach to modern gifting.
Featuring an assortment of beauty, stationery and giftable goods, Designworks says the Hijinx brand is rooted in the belief that life should be filled with small moments of delight. The brand celebrates modern femininity with a spirited edge, expressed through uplifting color palettes and design-led products that feel both joyful and intentional.
The Hijinx brand aims to establish a distinct voice within the contemporary gifting space, focused on self-expression, color and personality. In response to the growing demand for emotionally resonant brands, Designworks says the Hijinx brand will continue to expand collections designed for gifting and joyful moments.
The launch reflects Designworks Collective’s commitment to diversifying its portfolio and expanding into contemporary lifestyle categories. The brand can be found in the Designworks Collective showroom on the 17th floor of Building 2 at AmericasMart in Atlanta and will also be represented by the company’s rep network across the U.S.
