Wild Florida Adventure Park has grown from airboat tours into a multi-experience destination in Kenansville, Florida, and its retail program has expanded right along with it. What began as a small shop in 2010 has evolved into a 2,500-square-foot main store and a 1,000-square-foot secondary shop, The Safari Store.
Impulse Souvenirs has served as a key partner in that growth. “We’ve been working with them for years, and that relationship has grown into a full program,” says Lee Morgan, store retail manager. “They guide us in the right direction and help us stay on trend with what’s selling.”
Boonie (safari) hats from Impulse Souvenirs featuring the Wild Florida logo are a best-seller.
Photos: Tori Massey
Souvenirs are a tangible way for guests to take home and remember animal encounters with the park’s capybara, sloth, lemur and porcupine.
Impulse Souvenirs’ Paty Williams, a national account manager, has provided personalized consultation and is invested in Wild Florida’s retail experiences. “She goes above and beyond to make suggestions, and she always steers us in the right direction,” Morgan says.
Built together
Many of Wild Florida’s categories are developed in collaboration with Impulse Souvenirs. This way, the retail program is truly aligned with Wild Florida’s broader mission: creating memorable, immersive experiences.
And the process of introducing new souvenirs, apparel and headwear is far from transactional. Impulse Souvenirs' team works closely with Wild Florida to create custom designs that reflect the park’s identity.
"When vendors take the time to see what we do, it makes a big difference.” — Lee Morgan
Morgan has visited Impulse Souvenirs’ headquarters in Kent, Washington, to better understand the company’s capabilities, while Williams has spent time on-site at the park.
She adds, “When vendors take the time to see what we do, it makes a big difference.”
Beyond the product
Impulse’s wrap-around support includes a seamless end-to-end approach, Morgan describes. The process combines original artwork from an in-house creative design team with merchandising and sales support, so products are a success.
Impulse Souvenirs helps Wild Florida seamlessly feature its original artwork on bucket hats, drinkware, magnets and more.
“We developed a Wild Florida logo charm magnet, which is our best-selling magnet in that category,” Morgan says. “Paty helped us design cool graphics for a hat program that consists of bucket hats and boonie (safari) hats with our Wild Florida logo, and those are also top sellers.”
Morgan leans into suggestions from Impulse Souvenirs, given the sales track record of their products and Williams’ industry experience.
“Through the partnership, we have expanded into import programs, learning how to plan assortments, manage lead times and build year-round inventory strategies,” she says. “Impulse helps guide decisions on materials, treatments and quantities, ensuring products arrive on time and perform at retail.”
Displays that drive salesMerchandising is another key piece of the partnership. Impulse Souvenirs provides retail-ready packaging and display solutions that maximize visibility and impulse purchases.
Products also arrive already barcoded and priced, lifting the burden so Morgan and her team can focus on serving customers.
Morgan credits relationships like those with Williams and Impulse Souvenirs for Wild Florida’s retail evolution this past decade. She says, “We’ve grown so much, and it’s exciting to be part of that.”
About Impulse Souvenirs
Impulse Souvenirs focuses on delivering high-impact, trend-driven custom souvenirs designed for today’s retail environment. Known for eye-catching patches, pins, magnets, and collectible accessories, Impulse Souvenirs creates products meant to be picked up, gifted, and remembered. Each piece is thoughtfully designed to capture the personality of unique destinations while driving strong retail sales. Delivering consistent quality and fast-moving styles, Impulse Souvenirs also complements its souvenir offerings with select custom apparel, giving retailers a well-rounded assortment that performs across every tourist season. Impulse Souvenirs listens to your needs and creates cross-merchandising displays to accelerate product turnover and drive higher profits.www.impulsesouvenirs.com • service@impulsesouvenirs.com • 253-428-0096
