The editorial team at Souvenirs, Gifts and Novelties has the privilege of interviewing retailers and wholesalers on a range of topics each issue centered around product trends, merchandising ideas and tips. The May/June issue is no different, and we have a jam-packed issue full of great ideas, advice and inspiration.
It isn’t often we have an opportunity to dig deeper into the wholesaler/retailer relationship and what makes certain ones stand out, though. That has all changed with the introduction of a new section of the magazine we’ve introduced this issue called Behind the Buy. In this new sponsored section of the magazine, we turn the lens onto the buyer and focus on the factors that have led these buyers from prominent destination retail stores to work with a particular vendor.
"We go “behind the buy” to get at the core of what makes a great partnership between retail buyers and wholesalers."
From quality salable products, to providing great service and eye-catching displays that lead to purchases, we go “behind the buy” to get at the core of what makes a great partnership between retail buyers and wholesalers — relationships that go beyond the average interaction but that stand out in extraordinary ways, making them integral to the retail operation’s success.
In this issue’s series, you’ll read about retailers from various locations across the country including, Wild Florida in Kenansville, Florida; Uranus General Store in St. Robert, Missouri; Boyne Resort in Big Sky, Montana; Potawatomi Zoo in South Bend, Indiana; and Bailey’s General Store in Sanibel, Florida.
These retailers share how one particular vendor relationship has helped them in their business. Stories will feature the inner working of the wholesaler partnerships with Impulse Souvenirs, Silver Streak, Tangico, Xplorer Maps and Zoologee — directly from their customers, so you’ll understand firsthand why these vendors have gained such a strong reputation with their customers.
We hope you’ll be inspired by this new series, which begins on page 36, and that you enjoy the entire magazine, which will give you various insights into what’s trending and how to make the most of those trends inside your store. So go grab a cup of coffee, or matcha and dive in.
