The Mountain region event brought together 220 exhibitors and over 600 brands.

Feb. 23, 2026

The Rocky Mountain Apparel, Gift & Resort Show closed its Winter 2026 edition with a sold-out expo floor and its strongest attendance in years. Buyer turnout jumped 30% over the previous year at the show, which took place Feb. 10-13 in Denver, and roughly one-third of buyers were attending for the first time — a sign that more Mountain region retailers are making the show a priority.

Show organizers said more retailers came ready to buy as well, with 98% of attendees reported that they have a role in the purchasing process for their stores.

Attendees from a variety of Mountain region stores came to walk show floors.
RedlineXpo

Organized by RedlineXpo, the four-day event brought together more than 220 exhibitors and 600-plus brands with retailers from across the Mountain region, including ski resort gift shops, national park stores, boutiques and specialty stores looking to stock up ahead of the busy season.

“A sold-out floor and record attendance tell part of the story,” said Evan Shoda, CEO of RedlineXpo. “But what we’re most proud of is the quality of the connections happening on that floor — buyers who are serious, exhibitors who feel supported, and a pace that doesn’t feel like a sprint.”

Show organizers said that same sentiment came through in the post-show surveys. Attendees described the show as a relaxed environment where they could work without feeling rushed, while exhibitors noted the caliber of buyers and the ability to build deeper relationships than just scanning badges.

RedlineXpo is already planning for the Summer 2026 edition of the Rocky Mountain Apparel, Gift & Resort Show, which takes place Aug. 25-27 at the National Western Center in Denver. Exhibitor space is open for booking, and attendee registration opens in May.