Whitaker Corp. and Anchor Distributors have announced that Dale Wilstermann will be expanding his role with the company, taking on new marketing responsibilities to help drive advertising opportunities for both publisher and supplier partners. In addition to his leadership of the Anchor Sales Alliance, Wilstermann will now work closely with the marketing team to expand the company’s footprint and provide enhanced promotional opportunities for vendors looking to reach Christian bookstores, churches and secular gift stores.
The company notes that Wilstermann is a seasoned sales and marketing professional with over 20 years of experience in the book publishing marketplace. Prior to his time with Whitaker Corp. and Anchor Distributors, he has held roles at Hachette Book Group, Worthy Publishing and Guideposts/Ideals, where he managed key account relationships, such as Readerlink, Barnes & Noble, Books A Million, Sam’s Club, Walmart and Christianbook.
This announcement follows the retirement of Jim Clark, a longtime industry professional who has been working part-time for the company. The company adds that Wilstermann’s expanded role positions the organizations to build on Clark’s legacy while introducing fresh strategies for growth and partnership development.
“Dale has already proven himself to be an invaluable asset to our organization through his leadership of [the Anchor Sales Alliance],” says Chuck Verrett, chief marketing officer at Whitaker Corp. “His deep understanding of the marketplace, combined with his strategic vision, makes him the ideal person to help us expand our marketing capabilities. We’re excited to provide our vendor partners with even more opportunities to connect with their target audiences across multiple retail channels, including Christian bookstores, churches and the secular gift marketplace.”
With the expanded role, Whitaker Corp. aims to increase its support for vendors by offering tailored advertising opportunities that align with their specific product offerings and target markets.
“I’m honored to take on this additional responsibility,” says Wilstermann. “The goal is simple: to give our partners more tools and more avenues to succeed. By combining strong sales representation through [the Anchor Sales Alliance] with innovative marketing strategies, we can help publishers and suppliers compete more effectively in today’s marketplace, regardless of their size or resources.”
