NY NOW, a large wholesale trade show for gift, home, jewelry and accessories, has released the exhibitor lineup for its 2026 Winter Market, taking place Feb. 1-3 at the Jacob Javits Center in New York City.
Notable brands attending include TY Inc., JK Adams Company, Chronicle Books and Liven Company among hundreds of others. NY NOW also spotlights rising talent through curated show areas dedicated to discovery, featuring an incubator highlighting emerging brands less than five years old, including Trelle, I am in Pajamas, Laminar Jewelry and MOTA.
The NY NOW Winter Market takes place shortly after the holiday season, giving buyers a first look at what brands are offering and envisioning for 2026. In a time of evolving consumer preferences and spending behaviors — coupled with shifting trade policies, economic uncertainty and persistent inflation — the show serves as a resource for competitive intelligence and discovery.
“Given all the shakeup that’s happening right now with economic headwinds and belt tightening by consumers around the recent holidays, being at Winter Market is non-negotiable if you’re trying to be forward-looking in this business,” says Matthew Mathiasen, NY NOW group show director. “This is where trends become transactions, unexpected deals get made face-to-face and first-time exhibitors win national accounts.”
Mathiasen anticipates several product trends to dominate the 2026 Winter Market. Bolder, vibrant colors and florals are expected to take center stage, while interest in neutrals steps back a bit. He adds that there is an expectation that chunky jewelry and accessories will perform well this upcoming year. Products that create emotional bonds with consumers through sensory engagement will also likely play a big role at NY NOW.
“For anyone looking to secure the partnerships that will define 2026, attendance at Winter Market is essential,” says Mathiasen.To learn more or register for the 2026 Winter Market, visit www.nynow.com.
