Strong merchandising is important with wall art and decor. Showcase these products well in your store so customers can envision putting these souvenirs in their own homes. Here are some strategies:
- To avoid confusion as to whether a sign is for sale or just decor for the store, include a clear price tag on or near the product.
- For retailers with limited space, try displaying each print on the wall and keep stock in the lower pockets of the standing display. This maximizes the chance that customers will see the prints that are available and makes it easy for them to compare sizes and designs.
- Incorporate wall art and signs in store displays when it’s possible to encourage add-on sales of different products offered within a certain theme (i.e., Route 66 themed souvenirs, Bigfoot-themed souvenirs, etc.)
- Be willing to talk to customers about the art or sign, and offer to help them grab it if it’s hard to reach — friendly customer service can always be a good selling tool for destination retailers.
