Avolta AG, a leader in global travel retail and a food and beverage provider, has announced that the city of Atlanta awarded its Hudson brand with two 10-year contracts to open 20 new retail stores, including two hybrid concepts, at the Hartsfield-Jackson Atlanta International Airport.
Currently operating around 40 locations at the Atlanta International Airport, the new contract expands the Hudson brand’s retail presence at the airport to offer additional globally recognized lifestyle brands and tech-forward travel essentials. According to Avolta, the expanded partnership under ATL Skypointe reflects the Hudson brand’s success in securing two distinct retail packages through competitive proposals, each in collaboration with local, certified ACDBE partners.
Avolta says Hudson will partner with over 200 local small businesses to bring authentic, locally crafted retail products to the Atlanta International Airport, allowing travelers to immerse themselves in the community via a collection of travel convenience stores created exclusively for the airport.
The new stores will offer in-store technologies such as self-checkout to help guests have a frictionless experience. Travelers will also be able to enjoy the benefits of the Club Avolta loyalty program, gaining access to exclusive offers, rewards and cross promotions.
“ATL is building a concessions program that reflects the diverse desires and needs of its global audience, and we are honored to be selected as a partner to collaborate on its retail revitalization,” says Steve Johnson, the North American president and CEO of Avolta. “This opportunity reflects the strong alignment and trust between our two organizations, and we’re committed to delivering a shopping experience that truly serves travelers.”
Tyronia Smith, senior deputy general manager for Hartsfield-Jackson, adds that the Hudson brand’s presence aligns with the airport’s mission of delivering travelers a blend of global brands, innovative retail concepts and locally inspired offerings that reflect the spirit of Atlanta.
