During the Toy Association’s 119th Toy Fair March 1-4, the show organizer unveiled its list of Top Toy Trends for 2025. The following are some toy trends to watch for this year:
- Expect to see play things that encourage movement and learning, incorporate fidget-friendly and sensory fun.
- Personalization is gaining traction with toys, with more toy companies offering inclusive representation.
- There is a resurgence of “newstalgic” toys, including new spins on old favorites and re-releases of old classics.
- Collectible toy sales are growing, such as figurines, trading card games and plush toys.
- Toy licensing is popular with most Millennial parents reporting they enjoy playing with toys with their kids based on shared entertainment interests, including movies and TV franchises.
