The new shop features apparel, gift and home products designed to celebrate State College and the state of Pennsylvania.

March 27, 2025

Town Pride, a wholesale brand headquartered in Yarmouth, Maine, is opening its first full franchise store in State College, Pennsylvania. The new store will feature a curated collection of exclusive apparel, gifts and home decor items, designed to celebrate the unique pride of State College and the state of Pennsylvania.

The Town Pride State College Store will celebrate its grand opening April 4.

“We are excited to introduce Town Pride’s unique offerings to State College residents, Penn State students and town visitors,” says Lisa Farren, owner of Town Pride State College. “State College prides itself for its sense of community, and Town Pride’s dedication to a community-driven business is the perfect marriage.”

The new store is located within the heart of downtown State College, just one block away from Penn State University. Farren notes that the area receives steady foot traffic. “We feel this location is just perfect for the experience we intend to offer.”

Town Pride Founder Tamara Moran says State College is home to Penn State University with a vibrant community full of school spirit and local pride, making it an ideal spot for Town Pride’s products. She says, “They’ll have a lot of gameday apparel as well as State College local-love merchandise.”

She adds that the company hopes to open more full franchises as well as limited franchises this year.