Aurora World, a leader in the plush toy industry, has acquired an exclusive license to manufacture and distribute WubbaNub products. With the new licensing agreement, Aurora World will take over the production and distribution of the line of infant and toddler pacifiers and plush toys, expanding its reach to new markets.
WubbaNub, known for its signature combination of soft, comforting plush animals attached to pacifiers, has become a trusted brand for parents and caregivers, providing a soothing companion for babies. Since its debut, the WubbaNub line has gained recognition for its innovative design and quality. Aurora World’s acquisition of the license allows for a more expansive and efficient distribution network, bringing WubbaNub’s products to families across the globe.
“We are thrilled to welcome WubbaNub into the Aurora World family,” says Michael Kessler Sr., vice president of sales and marketing at Aurora World. “We share in the vision of WubbaNub’s creators and are committed to maintaining the brand’s high standards of quality and safety. With our strong manufacturing capabilities, marketing expertise and expansive retail presence, we are excited to help grow the WubbaNub brand and introduce it to even more families.”
Aurora World notes that WubbaNub’s signature products will continue to be manufactured to the highest safety and quality standards. Each WubbaNub pacifier is attached to a carefully selected plush, designed to provide comfort to babies while promoting a sense of security and connection. As part of the licensing agreement, Aurora World will focus on expanding the line and exploring new product opportunities, further strengthening the brand’s presence in the baby products market.
“We are thrilled to partner with Aurora World, a company known for its innovation and excellence,” says Carla Schneider, founder and CEO of WubbaNub. “We believe this partnership marks a significant milestone for WubbaNub as we expand our reach and continue to deliver the comforting, high-quality products that parents trust and love. We are excited about the future and look forward to enhancing the range of products available to babies and parents through this exciting new chapter.”
The first wave of WubbaNub products under Aurora World’s stewardship is expected to hit stores in the first quarter of 2025. Families can continue to find their favorite WubbaNub plush-pacifier combinations through major retailers, online platforms and select baby product stores.
