Curious, creative and playful are some of the core values the Denver Museum of Nature & Science embraces. Its mission is to empower communities to love, understand and protect the natural world. This spirit carries into the gift shop, which is independently operated by the institution.
“Every dollar spent in the shop, cafe, deli, coffee and concessions area directly supports the museum,” says Gretchen Watrous, manager.
Anyone can visit the store without paying admission. This expands the store’s reach to locals who can order items online to pick up or drop in to buy a gift.
“Purchasing an item allows guests to take home part of their experience and continue to ignite their curiosity about science.” — Gretchen Watrous
For visitors who plan to explore the museum’s exhibits, the shop is often the last stop of the day. “We strive to make that last experience just as memorable as the exhibits,” says Watrous.
An engaging experience
Visuals throughout the store explain that purchases benefit the museum’s conservation, education and outreach efforts. “We have signs that give a shout out to local vendors, and we make sure products are labeled,” Watrous says. “Signs throughout the shop announce: All purchases directly support the museum.”
The store sells items that connect visitors back to the museum experience. For example, the museum’s current Animals of the Rainforest exhibit inspired buying that aligns with the theme.
A focus on environmentally friendly products underscores the museum’s vision. The shop carries plush from Wild Republic that are made from recycled plastic bottles. Popular rainforest picks include a mother and baby sloth, an ocelot and a spider monkey.
Its largest categories speak to permanent exhibits: dinosaurs, space, and gems and minerals. The store carries name-drop apparel and souvenirs as well.
“We strive to work with local sources and feature items unique to our area,” Watrous adds, pointing to Colorado hiking guides that inspire more exploration. Also, the museum actively supports diversity by sourcing products from BIPOC vendors.
Visitors can celebrate their time at the museum knowing the souvenirs they choose do good. Watrous says, “Purchasing an item allows guests to take home part of their experience and continue to ignite their curiosity about science.”
Sunshine Awards recognize retail stores in our industry that are making a difference through
charitable donations and efforts. Is your store worthy of an award? We’d love to hear from you! Complete an entry form at www.sgnmag.com/sunshine-award.
