The new jewelry line celebrates exploration and conservation.

Dec. 6, 2024

Wheeler Manufacturing Co., headquartered in Lemmon, South Dakota, is releasing its Made for Adventure jewelry line in December. The new collection encourages embracing the great outdoors while donating a percentage of proceeds to nature conservation organizations.

The collection features beautiful, quality pieces at affordable price points, according to the company. The nature-inspired creations are designed to captivate buyers with floral elements, crystals and natural materials coupled with looks of traditional gold and silver. Made for Adventure includes bracelets, earrings, necklaces and anklets for a cohesive look.

Currently, more than 200 pieces make up the Made for Adventure collection. With an expected rollout in December, the line is anticipated to be nationwide by spring of 2025 in travel destinations and souvenir shops. Buyers and consumers can preview Made for Adventure pieces and information about the philanthropic contributions made in the line at www.exploremoregivemore.com.