Adam Shapiro will take on the new role as the company’s chief financial officer.

Oct. 23, 2024

Mud Pie, a leading gift, home decor and lifestyle brand based in Atlanta, has promoted Adam Shapiro to chief financial officer. Shapiro, who has served as Mud Pie’s executive vice president of finance since 2023, has more than 14 years of financial leadership experience.

Mark Miller, who has been Mud Pie’s chief financial officer for 26 years, is transitioning from that role to a member of the company’s board of directors. Miller will remain active with the company and will work with Shapiro and his team in an advisory role.

During his time at Mud Pie, Shapiro has helped with several key initiatives, including the successful launch of a new enterprise resource planning system, optimizing company cost structures, strengthening financial controls and advising on the direct-to-consumer strategy alongside Mud Pie’s e-commerce team.

“Adam has been an invaluable asset to our team over the last year and a half,” says Marcia Miller, Mud Pie’s CEO. “His deep expertise in finance, combined with his strategic vision, will continue to drive our growth and enhance our financial performance as we enter this next chapter.”

Shapiro earned a bachelor of business administration from The University of Texas at Austin and has held roles in investment banking and private equity across major financial hubs. He has served as vice president of strategy at Claire’s in Chicago as well as chief financial officer at ThreadStudio in Atlanta.

Shapiro aims to lead the company through its next phase of expansion while nurturing its strong organizational culture, according to Mud Pie. His leadership style emphasizes active listening, continuous learning and cross-functional collaboration.

“I am honored to take on the role of chief financial officer at Mud Pie,” says Shapiro. “The company has a rich history of creativity and excellence, and I am excited to lead our financial strategy as we continue to innovate and expand. I look forward to partnering with Mark and Mud Pie’s leadership team to deploy strategies that grow Mud Pie’s market share and foster the culture that makes us truly unique.”