ANDMORE has partnered with the Greeting Card Association (GCA) to move and expand its *Noted: The Greeting Card Expo from San Francisco to Las Vegas, showcasing the new and now of stationery at the Expo at World Market Center Las Vegas beginning in Summer 2025.
“We are excited to partner with the Greeting Card Association to bring an elevated focus on stationery to Las Vegas Market,” says Dorothy Belshaw, ANDMORE president. “This expanded platform promises to offer more opportunities for showcasing, networking and celebrating the greeting card category at the west coast’s leading gift market.”
Launched by GCA in 2019, *Noted: The Greeting Card Expo is a premier industry event that gathers all parts of the greeting card community to provide connections, product discovery and celebrate the diversity of greeting cards and the people behind them.
Starting in Summer 2025, *Noted will be featured in a dedicated area within Las Vegas Market’s gift and home temporary exhibits. Featuring over 50 GCA member brands showcasing the finest card design, the area will include networking space and unique activations to foster connections and promote collaboration among industry professionals.
“GCA is excited to bring our members’ unique greeting cards and *Noted’s artistic and paper design community to the vibrant Las Vegas Market,” says GCA President Andy Meehan. “We are proud to help our members share their incredible card and paper newness for 2025. Buyers value the tactile nature of greeting cards, and *Noted gives them the ability to see, touch and feel cards.”
Category-focused programming will supplement sourcing at the Summer 2025 event, with the 36th annual Louie Awards ceremony taking place during the market. The Louie Awards recognize the best cards of the year and celebrate the intersection of editorial and design. A display of the year’s winning cards will be featured just outside the Expo hall, giving attendees a look at can’t-miss cards for 2025.
“Gathering in-person allows buyers to select the very best cards, and we invite them to be a part of our community at events like the Louie Awards celebration,” says Meehan.
*Noted will run Saturday, July 27, through Wednesday, July 30, 2025, alongside Las Vegas Market’s over 500 gift and home temporary exhibitors. Las Vegas Market showcases trade show resources in six carefully curated categories: Gift, Design, Handmade, Home, Immediate Delivery and Luxe.
In 2025, Las Vegas Market runs Jan. 26-30 and July 27-31 at World Market Center Las Vegas. For more information visit www.lasvegasmarket.com.
