It has been said that “Nothing is sweeter than the sound of your own name.” Seeing it in writing is also just as sweet. Having it on a pen, keychain, pocket knife or mug from your favorite destination multiplies their appeal.
There are situations though when a customer has a unique name that she’s never heard of. For those scenarios, the store offers items that are personalized in a different way, like “Dad” or “Best Friend” or “Awesome Person.”
The name game
At Old Town Gifts, finding a name is usually pretty easy. Darron says the store carries a very large selection of names to choose from, including some Spanish names like Jose and Jesus. The retailer also has names spelled in multiple ways, such as “Michele” as well as “Michelle” to make sure most names are covered.Photos: Robyn Scherer
Keys to success
At Texas Treasures in Dallas, Owner Brandi Allen carries personalized solar-powered keychains from LaserGifts that customers like.Bucket Wonders also has a keychain that Gunderson says is among the company’s top selling lines, called the zipper pull. She describes it as a “cute, mini keychain.”