Zsupnik brings over 30 years’ experience to leadership role.

July 23, 2024

Leanin’ Tree Inc., Boulder, Colorado, has announced that gift industry veteran, Kip Zsupnik has joined its leadership team as chief revenue officer. Zsupnik will lead the sales & marketing and customer service teams.

Zsupnik brings over 30 years of experience in sales, manufacturing, product development and importing with him. “I am thrilled at the opportunity and eager to contribute to a company with such a rich heritage in the greeting card and gift industry, alongside an innovative and dynamic team,” said Zsupnik.

Leanin’ Tree CEO, Nick Anderson describes the addition of Zsupnik as an important role in the next chapter of the company. “It’s an exciting time at Leanin’ Tree. The company has achieved great success as a leader in the greeting card industry and the future holds limitless opportunities. Kip’s experience, knowledge and innovation are a perfect fit with our vision and growth.”

In its 75th year, Leanin’ Tree has deep roots in the greeting card industry, having been established in 1949 by Ed Trumble. The company grew from four Western Christmas cards to offer over 2,000 unique greeting cards in a wide variety of themes for everyday occasions and major holidays, all produced and fulfilled from its Colorado facility. In 2022, Leanin’ Tree transitioned from a family-owned company to employee-owned.