The July 30 – Aug. 2 event will also feature nearly 3,300 brands at permanent and temporary showrooms.

June 27, 2024

The upcoming Atlanta Apparel will showcase products from nearly 3,300 brands across permanent showrooms and temporary exhibits July 30 – Aug. 2 at AmericasMart Atlanta. ANDMORE reports that about 15% of the brands will be new to Atlanta and include new and key names in top categories, including children’s, T-shirts and resort.

“This August, Atlanta Apparel is the perfect time for buyers to see Spring collections first, buy from the semi-annual showcase of Children’s and wrap up any end-of-season buying for Autumn/Winter ’24 and Holiday,” says Caron Stover, ANDMORE senior vice president of apparel. “With a fully activated building of Formal resources alongside apparel, and built-out onsite buyer experience, Atlanta Apparel’s August edition will be a can’t-miss event for retailers across the country.”

ANDMORE says the semi-annual presentation of Children’s at Atlanta Apparel will feature a collective of temporary exhibitors alongside showrooms, presenting over 270 combined lines. Temporary highlights include Delta Galil USA Inc., Jilgueritos LLC, Limelight Kids and Miller & Co. Showroom highlights include Clover Cottage, Florence Eiseman Glam Couture, Heyward House, Jumping Jolly, Larili, Snuggle Honey and TRVL Design.

Notable brands are showcasing key categories across more than 825 combined temporary exhibits and permanent showrooms. One new showroom, Jeffrey Goldstein, debuts at the August Atlanta Apparel market. Four showrooms will also expand for the upcoming event, including Mavi, O’Marche, The Fifth Week and The Globe Showroom.

Other notable temporary exhibits include two brands — Beek Shoes and Gameday Boots — alongside big returning brands, such as Anju, BC Handbags, Caroline Hill, Diverse Style by Sydni Dion, Easton Elle, ENTRO, FREYERS Eyewear, HYFVE, Pretty Garbage, Teleties and Town Pride.

ANDMORE’s Formal Markets overlaps with Atlanta Apparel, presenting an additional 200+ collections in temporary exhibits on Floor 5 and permanent showrooms on Floors 10, 12 and 14.

Atlanta Apparel permanent showrooms will be open on six floors: 6 (fine jewelry), 7 (cash & carry), 8 (accessories and contemporary), 9 (contemporary men’s and women’s), 11 (contemporary and accessories), and 13 (children’s). Temporary exhibits are concentrated on four floors: 1 (young contemporary and cash & carry), 2 (accessories, premiere apparel and shoes), 3 (accessories and apparel) and 4 (young contemporary and contemporary).

For the August edition, Atlanta Apparel will present a built-out buyer experience with exhibits on every floor and amenities, activations and events across the building to augment the market. New this August, ANDMORE will expand market hospitality with “street greeters” to welcome buyers traveling between major downtown hotels and AmericasMart.

Buyers are also invited to celebrate market at Atlanta Apparel’s Garden Party-themed kickoff party at 6 p.m. July 30. Festivities will include a build-your-own-bouquet station, Atlanta Apparel-branded giveaways, custom cocktails and live music.

Retailers can also draw inspiration from Atlanta Apparel’s New & Now Installation in the registration lobby, showcasing products from new-to-market brands. Additionally, the Boutique Hub will host a Resort and Swim-focused resort tour, starting at the resort lounge on Floor 5 from 11 a.m. to 1 p.m. on July 30, ending at the Boutique Hub Showroom for an afterparty.

Atlanta Apparel’s permanent showrooms and temporary exhibits open concurrently July 30 and run through Aug. 2. The market is open 9 a.m. to 6 p.m. daily, except on Aug. 2 when showrooms close at 6 p.m. and temporary exhibits close at 2 p.m. For more information and to register for the August Market, visit