Show includes education, neighborhood areas and special pavilions.

May 3, 2023

The reimagined Toy Fair, taking place Sept. 30-Oct. 3, is positioned to reunite the international toy community in New York City for the first time since 2020.

The reimagined Toy Fair is poised to serve as a worldwide showcase of what’s happening in the industry today as well as the ultimate destination to build connections, meet with strategic partners, and build business. The show’s new timeframe allows toy suppliers of all sizes to showcase both their priority 2023 holiday items and preview 2024 product. 

Attendees can also take advantage of several components of the show, including Toy Fair University, the industry’s top educational and robust programming; “neighborhood” areas for product discovery, such as the Pet PLAYce and Hot for Holiday; and pavilions, including Spielwarenmesse’s World of Toys, and one dedicated to Halloween.

New for the 2023 show is the World of Toys Pavilion, presented by Spielwarenmesse eG, which will help connect international brands and playthings exhibiting at the show with buyers looking to source export-ready products from around the world.

“With a significant international presence expected at Toy Fair, the mood is high for a successful event,” says Kimberly Carcone, executive vice president of global market events at The Toy Association. “Toy Fair continues to be a major draw for the entire international toy and play community seeking both U.S. and international playthings and trends shaping the future of play.”

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