Scott C. Borowsky
As you run your business in a new era, keep your eyes and ears open to find positives in all of the challenges. The basics of great customer service and stocking merchandise that pleases your audience are steadying constants you can always fall back on. Don’t underestimate yourself as you run your business, your experiences and skills are solid foundations to build on as you navigate these times.
For some shoppers, your store is an escape from the everyday. The shop can also be a chance to focus on the self with flattering apparel, well-crafted jewelry and soothing personal care items such as handmade soaps and lotions. A great store is a real asset to a community and can generate a following of customer friends.
In each issue of Souvenirs, Gifts & Novelties (SGN) magazine, we feature original stories by our talented team of contributors that include interviews with retailers around the country. For our readers, it is an opportunity to read about the experiences of their colleagues in different regions. For advertisers, it means that your advertising message is seen by a variety of retailers each issue.
This is our annual resort show edition, and it is distributed at the Smoky Mountain and IGES shows. To commemorate the events, we offer a special Resort Section. The section offers stories on resorts, coastal and beach stores, zoos, country and general shops, truck stops and travel centers, variety and discount stores, and museum and jewelry shops.
We also offer an Apparel section that covers apparel at baby stores, and a jewelry section that features interviews with hospital store officials. Our Las Vegas Market Feature includes an article on botanical garden stores, and an Atlanta Market Feature has a story on Hallmark store gifts. Additionally, we look at Valentine’s Day sales from the perspective of candy and party stores.
I hope you enjoy the issue’s other stories too, and its product and industry news. Please email me at editorsgnmag@Kanec.com with your comments, questions and suggestions.
Scott C. Borowsky
President and Executive Editor
Souvenirs, Gifts & Novelties magazine
