Scott C. BorowskySouvenirs, Gifts & Novelties (SGN) has been there for its readership throughout a difficult 2020 and will continue to offer valuable editorial insights and merchandise leads in the new year. This issue, we offer a variety of interesting articles and ads from many of the top vendors in the industry. We hope you will share the print edition with your staff, and also visit us online at www.sgnmag.com and on Facebook and Twitter.
In this issue we offer a Special Gifts and Home Décor Section that examines the selling picture at boutiques, and in a look at art museum shops, we cover trends in stationery and handcrafted items.
Country giftware and edible gifts at country stores is another story topic, as is personal care, candles and coastal gifts at beach and resort stores.
We also look at drug store and gift store quality gifts for Mother’s Day and Father’s Day, and at apparel best-sellers at a time when casual dress is trending.
In the Jewelry Report, we examine jewelry trends at resort and beach stores. And in the Zoo and Aquarium Retail section, souvenirs is the topic, while in the Games, Playthings and Plush section we look at toy best-sellers at baby, hardware, and toy stores.
We also offer stories on sports fan and party stores. And the issue includes bonus sidebars on home décor, world crafts, gift displays, Nurse’s Day and graduation gifts, sunglasses and hats, souvenirs, puzzles, and more. Additionally, the edition features a bonus Jewelry Vendor Spotlight covering the 1 Tree Mission® bracelet line, and an IMC Retailer Q & A.
I hope you enjoy the issue. Please contact me by calling 610-645-6950 or emailing editorsgnmag@kanec.com and I will respond to your query personally.
Scott C. Borowsky
President and Executive Editor
Souvenirs, Gifts & Novelties magazine
