Since the Squishmallows line was introduced in 2017, more than 50 million of the toys have been sold. Additionally, Squishmallows social media (@squishmallows) has mobilized its global audience while entertaining and informing more than 200,000 followers (there are more than 20 million video views on TikTok alone).
“From the very beginning with the original squad, the amazing appeal of Squishmallows has driven significant, ongoing demand for this award-winning plush line,” said Kellytoy CEO Jonathan Kelly. “The steadily increasing demand for our collectible plush toys and pillows have propelled the adorable squads of characters into an international phenomenon, making them one of the most recognizable and in-demand toys and pillows in the marketplace.”
Since the debut, Squishmallows have expanded to more than 400 characters and are available in more than 40 countries. More characters are in the pipeline for release later this year, including fruit themes, soothing and comforting textured fabrics, mystery bags, reversible Flip-a-Mallows (two Squishmallows in one) and seasonal styles for spring, fall and the holidays. Squishmallows range from 3.5 inches to 24 inches.
Squishmallows make great pillows, bedtime buddies, travel companions and can even help relieve stress and anxiety. Each character’s background story is detailed on its hangtag. The line is made of super soft spandex “EF” and puffy polyester stuffing. Squishmallows cannot be ironed, but can be machine washed in cold water and tumbled dry on low heat.
Kellytoy showcased original and seasonal squads as well as brand new Squishmallows styles at February’s 2020 Toy Fair in New York.
March 16, 2020
