Tasty edible treats make good gifts and cheerful snacking at zoo and aquarium gift shops. Shop staff relate what edible items they sell, why they sell these products, and how to sell more of them.
At the Woolaroc Museum & Wildlife Preserve, in Bartlesville, Okla., Gift Store Manager Beth Greene sells a wide variety of gourmet gifts, snacks, and candy.
“We have some of our own label foods, such as Woolaroc coffee beans, blackberry jam and raspberry peach jam, as well as spicy chow-chow, and some black bean and corn salsa. While these items have our own labels, they are produced by a company out of Oklahoma City,” she noted. “In terms of candy, we carry chocolate bars made by the Chickasaw Native American tribe. Their Bedre brand comes as milk chocolate, almond chocolate, peanut butter, caramel, and dark chocolate,” she related. And as snack fare, the shop offers Ralph’s Jerky from Perkins, Okla.
Greene noted, “We chose these items because they’re locally made, they’re good quality, and just all around good products.”
Recently added items that are doing well for the shop are elk and buffalo jerky from Pierson Ranch, a Colorado-based manufacturer; and Farmers Popcorn Corn on the Cob. “You put it in the microwave, and the popcorn pops right on the cob. That’s done very well for us,” she stated.
To sell more of these edible items, Greene said she primarily relies on gift shop displays. “We do cross-merchandising and we do seasonal and other themed displays. I’d say one of our more successful cross-merchandising is positioning food products close to the enamelware that we sell in the store. People will often purchase both together.”
At Bearizona in Williams, Ariz., Gift Shop Buyer Samantha Haley chooses edible items for her shop that serve “to remind visitors of their trip to the park and fulfill their sweet tooth or hunger. It’s important to have a variety to offer something for everyone,” she explained. She added that as a wildlife park with North American animals, she includes novelty treats that fit the venue, such as chocolate ‘Bear Poop’ candy. “We also have some options for the health-conscious people, including nutrition bars that are gluten free and dairy free; also different trail mixes, beef jerky, and nuts.” And for those with a sweet tooth, along with novelty items, she offers “fun treats like chocolate sunflower seeds, different bagged candies, as well as chips, and flavor infused pistachios.”
To sell more gourmet gifts, snacks, and candy, Haley focuses on selecting merchandise that reminds visitors of where they are and the sights they see. Given her attraction’s animal types and name, she asserted “What could be better than enjoying some ‘Bear Poop’ chocolate mints, or animal crackers with a personalized label with pictures of wildlife.”
Other than making strong merchandising choices, placing the edible items in easy-to-see locations within the store is also key to sales, Haley said. “Lots of times, food items are impulse buys, so it’s also important to have them close to the checkout where the items are an easy grab.”
Her gift shop has a new edible item that’s doing quite well – taffy from Forbes Candies. “Everyone loves taffy and those that don’t, have not tasted Forbes taffy,” she laughed. “They are flavorful and true to their names, Southwest flavors like jalapeno bacon, pistachio, chili lime, strawberry margarita, and bear poop- chocolate. They are a conversation as well as an enjoyment.”
Jennifer Kleen, executive director of the Greater Minot Zoological Society at the Roosevelt Park Zoo in Minot, N.D., said the gourmet gifts, snacks, and candy the zoo’s gift shop sells varies somewhat by the season.
“We have a number of retro-style classic candies during the Christmas season, which is our slower time of year. In the spring and summer, we have a lot of chocolate covered things – chocolate always sells well. For example, we have chocolate covered cinnamon bears. We try to keep our edible items nature-themed. Along with the bears, which tie in with the zoo, we have old-school River Rock candies, and we have snack mixes that arguably fit in with the kinds of items foragers could find,” such as mixes containing dried berries and nuts.
To sell more of these candy and snack items, Kleen said the shop relies on interaction with customers, social media, and in-store display. “We suggest items to the customers when they come into the shop; we tell them our favorites. We also promote our food items – along with the other gift store items we carry – on social media. And in terms of display, our retro items and our snack items come from two different companies, and they’re each in separate display cases that are easy to see in the store.” Chocolate covered cinnamon bears and a spicy trail mix were the shop’s two more recent edible merchandise success stories, Kleen reported.
At the Seaquest Interactive Aquarium in Las Vegas, Nev., Guest Services Manager Dust’An Whytock explained that because the aquarium has a concessions area as well as a gift shop in close proximity, the gift shop focuses primarily on candy items when it comes to food. “We have rock candy and different flavored candy canes, and we’ll soon be receiving a variety of different kinds of gummy candies and packaged fudge,” she related. “The gummies are fish and aquatic animal themed, and that was one of the reasons we made that selection for the shop, as it fits well with our attraction. The fudge and other candies have wide appeal to kids of all ages, and they’re often buying many of these items.” To sell more of these candies, Whytock said a mix of suggestive selling and display are the shop’s primary tools. “We do mix the candy in with other items such as toys. Cross-merchandising draws people to food items they might not otherwise see.” Recently, salt water taffy was a big success for the store, but when the shop switched candy vendors, it was not continued. She expected the gummy candies to do strong sales when they arrive.
In Des Moines, Iowa, Dustin McNulty, retail manager at the Blank Park Zoo, doesn’t carry gourmet gift items, but rather keeps the 2,100-square-foot gift shop’s food items firmly in the snack category. “We do mostly candy bars, Blue Bunny ice cream, and Dip n’ Dots, as well as chips such as Fritos,” he said. “The best way to sell more of these items is by making the placement easily accessible for an impulse buy on the way to the cash register,” McNulty asserted. “We have a candy corner that’s set up right inside the store so everyone can see it when they walk in.”
Regardless of the items they carry, sweets, snacks, and gourmet food gifts have strong appeal for visitors at zoos and aquariums nationwide.