Emerald, owner of the International Gift Expo of the Smokies (IGES), along with Clarion Events, owner of the Smoky Mountain Gift Show, today announce two of the gift, resort
and souvenir industry’s most comprehensive buying events will come together to host an in-person
Tennessee Market Week on November 4-7, 2020.

The Smoky Mountain Gift Show will be located at the Gatlinburg Convention Center while the International
Gift Expo of the Smokies (IGES) will be located at the Pigeon Forge Leconte Center. Both events will feature
the top name lines and new products from hundreds of leading manufacturers and newcomers. As some of
the first live-events trading in the second half of 2020, the top priority is ensuring the health and safety of
everyone involved. Both event teams and management are working closely with the convention centers,
service providers, and state and local authorities to implement control measures to assure strict adherence
to every health and safety standards. Collectively, the Smokey Mountain Gift Show and IGES will create a
Tennessee Market Week that meets every customer expectation from safety and convenience to the
hospitality both IGES and the Smoky Mountain Gift Show are known for.

The IGES and Smoky Mountain Gift Show teams have taken a customer-focused approach as they plan for
the upcoming trade shows. Commented Lisa Glosson, vice president at Clarion Events which produces the
Smoky Mountain Gift Show, “We know that this year has been different and difficult for many in our gift
and souvenir family and we want to take every step to help support their businesses. The overwhelming
feedback we have gotten is that they are ready to get back together, see and feel new products in person
and network with the gift and souvenir community. This year may be unique, but it is the first step on each
of our paths to coming back stronger than ever. We are so ready to see our friends back in Gatlinburg for
the Smoky Mountain Gift Show.”

Emerald’s Executive Vice President Karalynn Spouse solidified the event producers’ shared vision for
Tennessee Market Week noting, “Having conducted more than 20 years of business in the Smoky
Mountains, IGES is excited to return to Pigeon Forge and connect with the gift and souvenir community.
Our team is working tirelessly to stage a safe and effective live show for IGES’ loyal vendors and buyers. Our
customers have expressed a deep desire to secure new merchandise for their retail shops as the busy
holiday season approaches, connect with new suppliers and celebrate the longstanding tradition that is
IGES. I am truly looking forwarding to seeing our friends and colleagues move business forward, and
particularly safely this year.”

Buyers have echoed that sentiment, “Given the uncertain times we are all facing, attending the IGES show
in November is as critical as ever to the future success of our business. IGES helps us maximize the sales
and profitability of all our shops by working with our key vendors to get the best products at the best
prices. Talking with fellow retailers about what changes they’ve made to their operations and what new
products are doing well for them is an additional benefit to attending the show. There is nothing like seeing
new items, designs, and colors in person. Not to mention talking with new vendors to see what they have
to offer, which goes well beyond just products in a catalog,” commented IGES Attendee, Don Henk,
Massanutten Resort.

Ensuring the safety of exhibitors, attendees and staff at Tennessee Market Week will be both teams’
priority as buyers and exhibitors head to the events. Beginning with pre-show communications to many
new onsite health and safety additions – Tennessee Market Week will follow government guidelines issued
by the CDC, state and local officials with regard to COVID-19 protocols and precautions. They continue to
work closely with travel partners, hotels and convention centers to provide a safe and productive
environment to conduct business. Each event has a comprehensive health and safety plan detailed through
their website. (See www.smokymtngiftshow.com and www.iges.us).

The focus of both shows this year will be on generating connections and business. On the show floors,
attendees can expect to find apparel, accessories, souvenirs, décor, gourmet foods, jewelry and more, in a
variety of in-demand options including custom name-drop, Made in America, sustainable and others. The
combined exhibitor lists feature more than 600 leading manufacturers with thousands of lines. IGES
attendee, Bill Hyland, CEO, The Summer Hut commented, “Finding new vendors is a key reason for me to
go to IGES. All their products are on display and you can compare between several choices. I find the
atmosphere warm and friendly at IGES and this is extremely helpful when you talk to fellow attendees to
learn more about business in general or a specific vendor. Go to IGES, you will love all it has to offer. Put in
the effort and you will find those things that are necessary to push your business forward.”

Smoky Mountain Gift Show attendee, Amber Williams of U.S. Space & Rocket Center added, “I look forward
to reconnecting with industry peers, vendors, and show staff. There is always to so much to learn from
other buyers across all different institutions. Every year after connecting with my peers I discover
something that they are doing that can be beneficial for my business. Also, I firmly believe that as things
return to a semi normal state, we all need to be prepared for incredible business. My goal for Smoky
Mountain Gift Show is to use this time for product development so that I am ready to place orders when
the museum begins to see an increase in attendance. I do not want to be behind the curve and just
beginning product development.”

The power of Tennessee Market Week also happens off the show floor with the contribution the events
bring to local businesses including hotels, retail, restaurants and ground transportation. According to Go
LIVE Together, a coalition of over 1,500 organizations representing thousands of business events who have
joined forces to support legislative actions that will aid the event industry’s recovery from COVID-19, trade
events contribute more than $419B annually in direct spending. On a local level, both the Smoky Mountain
Gift Show and IGES work closely with the Gatlinburg and Pigeon Forge tourism and convention bureaus to
promote the unique experiences in these destination cities. Tennessee Market Week will help to support
many of the destination and travel businesses that attend the shows as buyers.

Smoky Mountain Gift Show exhibitor, Beth Long with Beth Long Sales commented, “I am very excited as are
all of my customers to go to the beautiful fall Gatlinburg Show. There are wonderful exhibitors and
customers, and everyone is ready to have the world start moving again – and love that we feel comfortable
coming to the “small town feel” Tennessee Valley. I have spoken to a number of my regular customers and
they are all excited to join us at the Smoky Mountain Gift Show and see what new products everyone has
to offer.”

To make the Tennessee Market Week experience easier and more enjoyable for buyers, complimentary
transportation is provided with shuttles running to and from the Gatlinburg Convention Center and the
Pigeon Forge Leconte Center every 30 minutes. Both teams also offer budget saving travel incentives.

For more information please visit the event websites; Smoky Mountain Gift Show,
www.smokymtngiftshow.com and International Gift Expo of the Smokies, www.iges.us.