Advertising in Souvenirs, Gifts & Novelties is the Right Choice for You 

The magazine is read by retailers at gift stores, resorts, college stores, hotels, independent toy shops, hospital gift shops, country, general and variety stores,  zoos and aquariums, and many other destination and community retail locations.

Be a part of the number one resource for retailers. SGN features in-depth editorial including retailing success stories, how-to tools and tips, and the highest-quality advertisers offering the latest and best merchandise.

SGN offers unrivaled results and the lowest rates in the industry. The majority of the magazine’s advertisers continue their successful campaigns issue after issue.

Editorial Schedule

JANUARY 2022: SPRING TRADE SHOW ISSUE PLUS CANDLES, SCENTED AND BATH AND BODY MERCHANDISE AND SPECIAL HALLOWEEN SHOW SECTION
  • Country Giftware
  • Pet Gifts
  • Mother’s Day, Father’s Day and Nurse’s Day
  • Graduation Season
  • Outdoor/Garden
  • Stationery Update
  • Bath & Body
  • Home Decor
  • Quality Gifts
  • Coastal Gifts
  • Sunglasses and Summer Accessories

Bonus Distributed at These Shows and More:
Sports Licensing, NY NOW/National Stationery Show, Chicago, Atlanta, California, Seattle, OASIS, Surf Expo, Philadelphia, Halloween and Party, Dallas, Toronto, Minneapolis Mart and Las Vegas Market.

FEBRUARY 2022: ANNUAL PLUSH AND TOY REPORT
  • Sales Trends at General Gift Stores
  • Games, Plush, Puzzles and Playthings
  • ASD Gift & General Merchandise Special Report
  • Halloween Merchandise and Show Preview
  • Sports Licensing
  • Outdoor/Garden
  • Quality Gifts
  • Coastal Gifts
  • Summer Apparel and Resort Wear

Bonus Distributed at These Shows and More:
CAMEX and ICBA, Denver, Transworld, Toy Fest West, NYC Toy Fair and Las Vegas ASD shows.

MARCH/APRIL 2022: SPRING BUYING ISSUE PLUS APPAREL, HATS, T-SHIRTS AND FASHION ACCESSORIES
  • Annual Megabucks Feature
  • Nautical-Themed Merchandise
  • Christmas Trends
  • Coastal Gifts
  • Spotlight on T-shirts, Also Covering Apparel,
  • Hats, Sweatshirts, Socks and Footwear
  • Visual Merchandising and Display
  • Quality Gifts

Bonus Distributed at These Shows and More:
Indianapolis

MAY 2022: SUMMER PROFILES IN EXCELLENCE – A FORUM FOR ADVERTISERS, PLUS EXPANDED JEWELRY, ACCESSORIES AND STATIONERY COVERAGE
  • Calendars, Stationery, Frames and Gift Wrap
  • The National Stationery Show Preview Issue
    Stickers
  • Name-Dropped Products
  • Christmas and Thanksgiving Merchandise
  • Bath and Body
  • Signs
  • Home Decor
  • Quality Gifts
  • Coastal Gifts
JUNE/JULY 2022: SPECIAL RESORT SECTION AND SUMMER TRADE SHOW ISSUE PLUS IGES, LAS VEGAS SOUVENIR AND CHRISTMAS IN JULY
  • July Shows Issue
  • Pet-Related Gifts
  • Wind Chimes, Flags and Banners
  • Back to School
  • Glass Gifts
  • Made in the USA Merchandise
  • Resort Section
  • Bath & Body
  • Quality Gifts
  • Coastal Gifts
  • Licensed Sports Products Fall Preview
  • Value and Variety Merchandise Report

Bonus Distributed at These Shows and More:
California, Chicago, Atlanta, ASD, Philadelphia and Las Vegas Market.

AUGUST/SEPTEMBER 2022: ANNUAL BUYER’S GUIDE DIRECTORY/SPECIAL RESORT SECTION, PLUS SURF EXPO AND THE SMOKY MOUNTAIN GIFT SHOW
  • General Merchandise Special Report
  • New Year’s Merchandise
  • Store Fixtures and Accessories
  • Stocking Stuffers
  • Resort Section
  • Signs
  • Home Decor
  • Quality Gifts
  • Coastal Gifts

Bonus Distributed at These Shows and More:
New York, Denver, Surf Expo, Seattle, Las Vegas Souvenir, OASIS, Panama City and Miami Wholesale shows.

OCTOBER 2022: THE BIG RESORT SHOW ISSUE WITH THE BEST IGES, SMOKY MOUNTAIN AND MYRTLE BEACH GIFT SHOW COVERAGE.
  • Wildlife-Themed Products
  • Nostalgia Merchandise
  • Valentine’s Day Merchandise
  • Airport Retail
  • Truck Stops and Travel Centers
  • Resort and Beach Stores
  • Quality Gifts
  • Coastal Gifts
  • Las Vegas Market and Atlanta Mart Features

Bonus Distributed at These Shows and More:
Smoky Mountain Gift Show, IGES Show, Grand Strand, East Coast Resort Expo, IAAPA (Amusement Park Show) and Winter Baseball Meetings.

NOVEMBER/DECEMBER 2022: SURF EXPO SPECIAL SECTION/WINTERTRADE SHOWS/ADVERTISER BONUS PROFILES IN EXCELLENCE EDITION
  • St. Patrick’s Day and Easter merchandise
  • Winter Shows Preview Issue
  • Resort/Beach Products and Show Previews
  • IGES/Smoky Mountain Shows Trends and
  • Round-Ups
  • Denver Western Show Coverage
  • Surf Section
  • Outdoor/Garden
  • Quality Gifts
  • Coastal Gifts
  • Jewelry, Gem and Mineral Report
  • Tucson Gem Show Coverage
  • Las Vegas Market and Atlanta Mart Features

Bonus Distributed at These Shows and More:
Sports Licensing and Tailgate Show, Philadelphia and Atlanta Previews, Surf Expo, Denver Western Show and Gem and Lapidary Tucson.

READERSHIP BY REGION

NEW ENGLAND
2,413

MIDDLE ATLANTIC
4,709

EAST NORTH CENTRAL
4,552

WEST NORTH CENTRAL
2,233

SOUTH ATLANTIC
8,251

EAST SOUTH CENTRAL
2,156

WEST SOUTH CENTRAL
2,338

MOUNTAIN
2,411

PACIFIC
5,891

UNITED STATES
34,974

(*As of the October 2020. Includes U.S. Territories and Canada.)

Get IN Touch

610-645-6940
editorsgnmag@kanec.com

BY MAIL:

Kane Communications, Inc.,
1062 Lancaster Ave., Suite 15-F, Bryn Mawr, PA 19010

© Souvenirs, Gifts & Novelties (SGN) Magazine