Success in any business endeavor can involve applying convictions to the everyday tasks that lay a solid foundation for a future of great results. Thinking ahead in this manner requires confidence that the path will lead to success. At the same time, humility is needed when it becomes apparent a change of course is the best way forward.
Whether you are staying the course in your business or making big changes, SGN is here to help. In each issue, business owners share their knowledge and plans with our readers. These invaluable insights are coupled with ads from some of the best vendors in the business to bring you a magazine full of great operational ideas and merchandise resources. And each November and May, as a special bonus, we bring you the Profiles in Excellence feature. The profiles are an excellent way to learn more about our vendors.
The edition is also packed with interesting and informative editorial. For example, in the Stationery Section, we bring you a story that features interviews with four stationers discussing their best-sellers. The section also offers a special look at the Audubon Shop in Madison, Conn.
The Gifts Section provides even more insights from garden centers, florists, gift shops, pharmacies, hardware and discount stores. And the Jewelry section contains three useful articles plus bonus quick-tips sidebars.
The magazine also features the regular zoo and aquarium section and stories on fashion accessories at boutiques, gems and minerals at science museums and caves, and apparel at museums, college stores, resorts and beach stores, country stores and other types of retail outlets. We also offer a personal care merchandise section, a quality gifts at resorts article, an edible gifts story, toys and games coverage and much more.
I hope you enjoy the issue. To get a personal reply, please email or call me with your comments, questions or suggestions at firstname.lastname@example.org or 610-645-6940.
Scott C. Borowsky
President and Executive Editor
Souvenirs, Gifts & Novelties magazine