ICLA Announces Agreement with Emerald Expositions, LLC
Late last year, The International Collegiate Licensing Association (ICLA) and Emerald Expositions, LLC (Emerald Expo) announced an agreement to co-locate the ICLA Winter Symposium with the Sports Licensing and Tailgate Show (SLTS) held in Las Vegas, Nev., in January of 2018 and 2020.
“Our members have attended the Sports Licensing and Tailgate Show in increasing numbers over the past few years which led us to start discussions with SLTS. We surveyed our membership and we will now alternate our Winter Symposium meetings between Sports Licensing Show and CAMEX,” said Robin Cooper, ICLA immediate past-president and assistant director of licensing and trademarks at Indiana University. “The SLTS staff has been very welcoming and great to work with and we know they are equally as excited to host our group in conjunction with their tradeshow.”
“We are extremely pleased to be hosting the ICLA’s Winter Symposium in 2018 and 2020 and hope this is the beginning of a very long term working relationship” said Pat Hus, show director and vice president at Emerald Expositions. “Collegiate licensing has become one of the cornerstones of the Sports Licensing and Tailgate Show and we see nothing but growth for this category.”
The SLTS is the premier event for brand owners, licensors, licensees and retailers interested in sports licensed products. The show features nearly 400 exhibiting companies that represent every possible product category and covers all of the major professional leagues.
“There has always been a perception that there should be a greater connection between the professional sports licensing industry and our collegiate licensing industry,” said Rachael Bickerton, ICLA president and director of Trademark Licensing and Enforcement at Boise State University. “As the leading professional organization for collegiate licensing, we are excited about the opportunities this partnership with SLTS gives us to learn from the professional sports industry and increase our interactions with the pro leagues, major retailers and licensees.”
Through the new agreement, the ICLA Winter Symposium will consist of two days of educational programming and networking opportunities on the front end of the SLTS. ICLA members who are not exhibiting will receive a complimentary SLTS walk around registration to access the tradeshow floor. This is a very similar setup to the current CAMEX partnership. ICLA will continue its long-standing and valuable partnership with the CAMEX Tradeshow in 2017, 2019 and 2021. The 2017 ICLA Winter Symposium will take place in conjunction with CAMEX, March 3-7 in Salt Lake City, Utah. Specific details regarding this event can be found on the Winter Symposium web page.