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Archive for Jewelry

Becoming a One-Stop Shop  <br>Best-Selling Jewelry and Gifts at Pharmacies

Becoming a One-Stop Shop
Best-Selling Jewelry and Gifts at Pharmacies

October 1, 2017 No Comments

By Sara Hodon Independent pharmacies have had to find ways to set themselves apart from their big box competitors, and many are finding that branching out into retail has given their bottom line a boost. “With changes in pharmacy and lifestyles, we are trying to offer more of a one-stop shopping experience,” said Darla Smay, […]

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Diving into Sales  <br>Selling More Children’s Jewelry and Souvenirs at Waterparks

Diving into Sales
Selling More Children’s Jewelry and Souvenirs at Waterparks

August 1, 2017 No Comments

Waterparks aren’t all about the slides, waves, and splash zones – although guests definitely do enjoy getting wet, they also love to shop for souvenirs and jewelry items. With children as the main focus at many waterparks, it’s only natural that gift shops look to stock items that kids are sure to enjoy. For this […]

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Where the Selling Comes Naturally
Jewelry and Souvenirs at Public Lands Partner Stores

August 1, 2017 No Comments

Local flavor. It’s the secret sauce for selling more souvenirs at public lands partner stores, according to the nonprofit associations that oversee retail. “Visitors often come in and say, ‘What’s made locally?’ ” reported Mikan Gosuico, director of operations for the Tahoe Heritage Foundation, which operates two retail outlets around Lake Tahoe, Calif. Souvenirs with […]

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Buoying Spirits with Baubles <br> Selling More Jewelry at Hospital Stores

Buoying Spirits with Baubles
Selling More Jewelry at Hospital Stores

June 1, 2017 No Comments

On an average day, more people pop into a hospital gift store than you might think. Sure, there’s the new father who snatches up a bouquet of flowers en route to the maternity ward. Or the caring friend who selects a thoughtful card and stuffed animal to brighten an ailing acquaintance’s stay. But there’s also […]

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Jewelry and Art <br> How Museum Gift Shops Are Standing Out with Accessories

Jewelry and Art
How Museum Gift Shops Are Standing Out with Accessories

May 1, 2017 No Comments

By Natalie Hope McDonald  Within just a few cobblestoned blocks, Philadelphia’s Old City neighborhood is a history buff’s dream. Not only does the neighborhood offer a glimpse into the country’s wild colonial days, it provides insights into everything from our political process to urban experience over the last 300 years.  Old City Philadelphia is also […]

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Making the Most of Meaningful Merchandise <br>  Selling More Jewelry at Inspirational Stores

Making the Most of Meaningful Merchandise
Selling More Jewelry at Inspirational Stores

March 1, 2017 No Comments

When it comes to selling more jewelry at inspirational stores, it’s time to get inspired. Stores throughout the United States rely on a mix of careful merchandising, display, social media, and suggestive selling to boost sales in this category. At the 3,000-square-foot Shalom House Fine Judaica in Woodland Hills, Calif., Co-owner Stacey Sass Cooperman takes […]

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Adding Sales with Adornments <br>Selling More Jewelry at Museum Stores

Adding Sales with Adornments
Selling More Jewelry at Museum Stores

February 1, 2017 No Comments

Selling more jewelry at museum shops is often a reflection of merchandising choices, as well as displays, email and social media use, and shop staff knowledge.  Museum gift shops often tie their jewelry selections to museum exhibits, use email blasts to alert members about new items, and offer a wide range of price points. Here’s […]

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Tips for Sparkling Sales <br> Selling More Jewels and Gems

Tips for Sparkling Sales
Selling More Jewels and Gems

January 1, 2017 No Comments

By Hilary Danailova Jewelry may look shiny on a website, but nothing compares to the sparkle in person. So in order to sell more jewelry, jewelers and hospital gift shop retailers play up the glitter factor with strategic displays. “We like to put the big stuff in the windows,” said Batric Megalla, a manager at […]

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Fast Deals for Fashion Accessories
Selling More Jewelry and Hair Accessories

December 28, 2016 No Comments

At discount and variety stores, jewelry and hair accessories are business staples. Top selling items in both categories vary greatly, as do display techniques, but both are strong sellers for shops. From eclectic city variety stores to small town discount stores, there is plenty of “variety” when it comes to these items and their display. […]

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Merchandising with Meaning <br> Finding Creative Ways to Design, Market and  Sell Inspirational Jewelry

Merchandising with Meaning
Finding Creative Ways to Design, Market and Sell Inspirational Jewelry

February 5, 2016 No Comments

By Natalie Hope McDonald The silver pendant is believed to bring joy, love and peace to anyone who wears it. Yaron Shaool, the Ka Gold Jewelry shop manager in Israel, said that the special pendant – which is rife with ancient symbolism – is among the most popular being sold to customers around the world. […]

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Testimonials

    • So, so excited about the article. We got our copy and we are over the moon. I would like….three more copies if possible. The Old City district wants one, …my manager, and we want to frame one!!

      Thanks again. It really was awesome!
      – Never Too Spoiled, Philadelphia, Pa. 

    • “We always enjoy Souvenirs, Gifts & Novelties magazine and are happy to share our stories. I learn something from it every time I read it and share it with our gift shop staff regularly.”
      – Beth Rich, Zoo Superintendent, Tautphaus Park Zoo, Idaho Falls, ID

    • “We have been in business since 1988 and a part of our success has been the use of trade magazines such as yours. Being far away from most trade shows, these magazines are a great lifeline for us who can’t just drive to a gifts show. So thank you for being there for us with insightful articles.”
      – Malia Johnson, President, Malimar Inc. dba Sedona, Honolulu, HI

    • “…Because of our budget, I am unable to go to market, so your Souvenirs, Gifts & Novelties publication serves at a great tool for me to see what is new and trending in the market, and I have tried many new products because I’ve seen them advertised in your magazine. Thanks again.”
      – Nancy Cole, gift shop manager, Booth Society, D.C. Booth Historic National Fish Hatchery & Archives, Spearfish, S.D.

    • I just received my copy of SGN Magazine, and I was delighted to see [Natalie Hope McDonald’s] article about us. Thank you for featuring my shop in such a lovely way. It means a lot to me as a small business owner.” 
      – 
      Heather Mohorn, Momo’s Tree House, Philadelphia, Pa.

    • “Thanks for your magazine. I really enjoy it and learn from it monthly.”
      Susan Michener, Admission/Gift Shop Manager,  The Montgomery Zoo, Montgomery, Ala.

    • “I wanted to take a minute to not only tell you how much I use and enjoy my copy of Souvenirs, Gifts, and Novelties Magazine, but to share with you some good news about my husband’s and my business Her Majesty’s English Tea Room. We recently won the prestigious Icon award from Americasmart Atlanta. …Thank you again for a magazine that is a little bit like a work book. My husband and I both go through it in detail, always picking up a display idea, new product, or tip.”
      – 
      Jacqueline Gillam Fairchild, Her Majesty’s English Tea Room, Dunlap, Ill

    • “Thank you for your wonderful magazine. I love getting it and we do a lot of business with your advertisers. I know that their marketing money is limited, so I make sure to mention that I saw them in Souvenirs, Gifts & Novelties magazine. Win-Win-Win. Everybody’s happy!”
      – 
      Steve Fegley, Director of Retail Operations, the Science Museum of Minnesota

    • “The March/April 2017 issue just arrived and it really made our day! Thank you for featuring the LA Maritime Museum’s Sea Chest Gift Shop. The article was very well-written, and our assistant buyer is thrilled to see her photo included!”
       – 
      Marifrances Trivelli,
      director and store buyer,  Los Angeles Maritime Museum,  San Pedro, Calif.

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