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Archive for Jewelry

Boosting the Bottom Line with Best-Sellers <br>Trends in Jewelry Sales at Boutiques

Boosting the Bottom Line with Best-Sellers
Trends in Jewelry Sales at Boutiques

June 14, 2018 No Comments

By Kathryn M. Van Druff All that glitters isn’t always gold; sometimes it’s silver or natural stone reflecting back the light. In jewelry retail, some trends seem to stick for quite some time while others rise and fall with the seasons, or so it seems. The fashions flying off the shelves during festival season may […]

A Trip to the General Store <br> In Search of Jewelry, Wearables and a Nod to the Past

A Trip to the General Store
In Search of Jewelry, Wearables and a Nod to the Past

April 30, 2018 No Comments

By Natalie Hope McDonald Since 1883 Mast General Store has been a hub for pioneers heading south to the Carolinas. The flagship shop and headquarters in Valle Crucis, N.C., a once bustling community that actually had the pleasure of boasting two general stores and one of the region’s first car dealerships, is still a place […]

Baubles for Babies and Moms at Baby Stores

Baubles for Babies and Moms at Baby Stores

March 23, 2018 No Comments

By Joanna Ireland Anyone who’s had the pleasure of snuggling a baby under her chin has also probably experienced the terror of a tiny fist becoming entangled in a delicate chain or curious fingers exploring an earring dangling within easy reach. Fortunately, one mother, and fashion industry veteran, had a brainstorm in 2009 after her […]

On Display<br>  The Best, Most Creative Ways to Showcase Jewelry

On Display
The Best, Most Creative Ways to Showcase Jewelry

February 1, 2018 No Comments

By Natalie Hope McDonald When Fara Abramson opened the Presence of Piermont gift shop in upstate New York in 2007, she wanted to feature gift items for people of all ages, including jewelry, home décor and collectibles. For the past decade, her shop has become an important presence in the community, not only as a […]

Tips to Clinch a Sale <br>Best-selling Jewelry at Gift Stores

Tips to Clinch a Sale
Best-selling Jewelry at Gift Stores

January 1, 2018 No Comments

Whether buying for themselves or a gift for someone else, shoppers love to browse gift stores for jewelry. In that environment, they know they’re much more likely to find a unique piece with an interesting backstory than they are in the jewelry section of a major department store. The following five gift stores identify some […]

Creating Shining Sales<br> Jewelry Display Tips from Jewelry Boutiques

Creating Shining Sales
Jewelry Display Tips from Jewelry Boutiques

November 1, 2017 No Comments

By Hilary Danailova Every jewelry store has its own way of showing off its wares. But most retailers agree: Sparkly, decorative pieces sell best in coordinated, uncluttered displays that spotlight particular brands and styles. “Having too much in a display is not good,” opined Zia Sachedina, the owner and a designer at Savannah, Ga., boutique […]

Becoming a One-Stop Shop  <br>Best-Selling Jewelry and Gifts at Pharmacies

Becoming a One-Stop Shop
Best-Selling Jewelry and Gifts at Pharmacies

October 1, 2017 No Comments

By Sara Hodon Independent pharmacies have had to find ways to set themselves apart from their big box competitors, and many are finding that branching out into retail has given their bottom line a boost. “With changes in pharmacy and lifestyles, we are trying to offer more of a one-stop shopping experience,” said Darla Smay, […]

Diving into Sales  <br>Selling More Children’s Jewelry and Souvenirs at Waterparks

Diving into Sales
Selling More Children’s Jewelry and Souvenirs at Waterparks

August 1, 2017 No Comments

Waterparks aren’t all about the slides, waves, and splash zones – although guests definitely do enjoy getting wet, they also love to shop for souvenirs and jewelry items. With children as the main focus at many waterparks, it’s only natural that gift shops look to stock items that kids are sure to enjoy. For this […]


Where the Selling Comes Naturally
Jewelry and Souvenirs at Public Lands Partner Stores

August 1, 2017 No Comments

Local flavor. It’s the secret sauce for selling more souvenirs at public lands partner stores, according to the nonprofit associations that oversee retail. “Visitors often come in and say, ‘What’s made locally?’ ” reported Mikan Gosuico, director of operations for the Tahoe Heritage Foundation, which operates two retail outlets around Lake Tahoe, Calif. Souvenirs with […]

Buoying Spirits with Baubles <br> Selling More Jewelry at Hospital Stores

Buoying Spirits with Baubles
Selling More Jewelry at Hospital Stores

June 1, 2017 No Comments

On an average day, more people pop into a hospital gift store than you might think. Sure, there’s the new father who snatches up a bouquet of flowers en route to the maternity ward. Or the caring friend who selects a thoughtful card and stuffed animal to brighten an ailing acquaintance’s stay. But there’s also […]

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    • “We always enjoy Souvenirs, Gifts & Novelties magazine and are happy to share our stories. I learn something from it every time I read it and share it with our gift shop staff regularly.”
      – Beth Rich, Zoo Superintendent, Tautphaus Park Zoo, Idaho Falls, ID

    • “We have been in business since 1988 and a part of our success has been the use of trade magazines such as yours. Being far away from most trade shows, these magazines are a great lifeline for us who can’t just drive to a gifts show. So thank you for being there for us with insightful articles.”
      – Malia Johnson, President, Malimar Inc. dba Sedona, Honolulu, HI

    • “…Because of our budget, I am unable to go to market, so your Souvenirs, Gifts & Novelties publication serves at a great tool for me to see what is new and trending in the market, and I have tried many new products because I’ve seen them advertised in your magazine. Thanks again.”
      – Nancy Cole, gift shop manager, Booth Society, D.C. Booth Historic National Fish Hatchery & Archives, Spearfish, S.D.

    • I just received my copy of SGN Magazine, and I was delighted to see [Natalie Hope McDonald’s] article about us. Thank you for featuring my shop in such a lovely way. It means a lot to me as a small business owner.” 
      Heather Mohorn, Momo’s Tree House, Philadelphia, Pa.

    • “Thanks for your magazine. I really enjoy it and learn from it monthly.”
      Susan Michener, Admission/Gift Shop Manager,  The Montgomery Zoo, Montgomery, Ala.

    • “I wanted to take a minute to not only tell you how much I use and enjoy my copy of Souvenirs, Gifts, and Novelties Magazine, but to share with you some good news about my husband’s and my business Her Majesty’s English Tea Room. We recently won the prestigious Icon award from Americasmart Atlanta. …Thank you again for a magazine that is a little bit like a work book. My husband and I both go through it in detail, always picking up a display idea, new product, or tip.”
      Jacqueline Gillam Fairchild, Her Majesty’s English Tea Room, Dunlap, Ill

    • “Thank you for your wonderful magazine. I love getting it and we do a lot of business with your advertisers. I know that their marketing money is limited, so I make sure to mention that I saw them in Souvenirs, Gifts & Novelties magazine. Win-Win-Win. Everybody’s happy!”
      Steve Fegley, Director of Retail Operations, the Science Museum of Minnesota

    • “The March/April 2017 issue just arrived and it really made our day! Thank you for featuring the LA Maritime Museum’s Sea Chest Gift Shop. The article was very well-written, and our assistant buyer is thrilled to see her photo included!”
      Marifrances Trivelli,
      director and store buyer,  Los Angeles Maritime Museum,  San Pedro, Calif.

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