Archive for Jewelry

Selling More Jewelry and Gifts at Jewelry Stores and Boutiques

December 21, 2018 No Comments

All that glitters is not gold, as the saying goes, but the following jewelry stores and boutiques beg to differ! From New Hampshire down to North Carolina, with a stop in West Virginia and a side trip over to South Dakota, four establishments graciously identified some of their top-selling jewelry and gift items and shared […]

Jewelry Theft Prevention Tips from Jewelry Stores

November 20, 2018 No Comments

All that glitters…can be very tempting to would-be thieves. At jewelry stores nationwide, store staff members discuss their techniques for loss prevention, while at the same time adhering to a strong philosophy of stellar customer service. From security systems to customer observation, to simply interacting well with customers on a personal level, managers and owners […]

The Shapes and Colors that Sell
Jewelry Trends at Jewelry Stores

September 27, 2018 No Comments

By Joanna Ireland Jewelry: the cherry on top that adds that perfect finishing touch to any outfit, whether casual, dressy, or somewhere in between. This season’s trends include hoops, turquoise, rose gold and bright jewel tones. Laura Lewis, manager of Tselaine in Philadelphia, Pa., said, “Currently, everyone is obsessed with hoops. Any type of hoop […]

Into the Mystic
Inside Inspired Merchandise Sales at New Age and Metaphysical Shops Around the Country

July 30, 2018 No Comments

Juliana’s Jammin’ Inspirational Art & Rock Shop is a made-in-Montana gift shop that Juliana Stevens began almost seven years ago in Columbus. The low, log-style building may seem pretty humble looking on the outside, but inside the shop is a hub for healing. “As a lapidary jewelry artist since 2005,” said Stevens, “I primarily create wearable […]

Boosting the Bottom Line with Best-Sellers
Trends in Jewelry Sales at Boutiques

June 14, 2018 No Comments

By Kathryn M. Van Druff All that glitters isn’t always gold; sometimes it’s silver or natural stone reflecting back the light. In jewelry retail, some trends seem to stick for quite some time while others rise and fall with the seasons, or so it seems. The fashions flying off the shelves during festival season may […]

A Trip to the General Store
In Search of Jewelry, Wearables and a Nod to the Past

April 30, 2018 No Comments

By Natalie Hope McDonald Since 1883 Mast General Store has been a hub for pioneers heading south to the Carolinas. The flagship shop and headquarters in Valle Crucis, N.C., a once bustling community that actually had the pleasure of boasting two general stores and one of the region’s first car dealerships, is still a place […]

Baubles for Babies and Moms at Baby Stores

March 23, 2018 No Comments

By Joanna Ireland Anyone who’s had the pleasure of snuggling a baby under her chin has also probably experienced the terror of a tiny fist becoming entangled in a delicate chain or curious fingers exploring an earring dangling within easy reach. Fortunately, one mother, and fashion industry veteran, had a brainstorm in 2009 after her […]

On Display
The Best, Most Creative Ways to Showcase Jewelry

February 1, 2018 No Comments

By Natalie Hope McDonald When Fara Abramson opened the Presence of Piermont gift shop in upstate New York in 2007, she wanted to feature gift items for people of all ages, including jewelry, home décor and collectibles. For the past decade, her shop has become an important presence in the community, not only as a […]

Tips to Clinch a Sale
Best-selling Jewelry at Gift Stores

January 1, 2018 No Comments

Whether buying for themselves or a gift for someone else, shoppers love to browse gift stores for jewelry. In that environment, they know they’re much more likely to find a unique piece with an interesting backstory than they are in the jewelry section of a major department store. The following five gift stores identify some […]

Creating Shining Sales
Jewelry Display Tips from Jewelry Boutiques

November 1, 2017 No Comments

By Hilary Danailova Every jewelry store has its own way of showing off its wares. But most retailers agree: Sparkly, decorative pieces sell best in coordinated, uncluttered displays that spotlight particular brands and styles. “Having too much in a display is not good,” opined Zia Sachedina, the owner and a designer at Savannah, Ga., boutique […]

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  – Never Too Spoiled, Philadelphia, Pa.
- “We always enjoy Souvenirs, Gifts & Novelties magazine and are happy to share our stories. I learn something from it every time I read it and share it with our gift shop staff regularly.”
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  – Malia Johnson, President, Malimar Inc. dba Sedona, Honolulu, HI
- “…Because of our budget, I am unable to go to market, so your Souvenirs, Gifts & Novelties publication serves at a great tool for me to see what is new and trending in the market, and I have tried many new products because I’ve seen them advertised in your magazine. Thanks again.”
  – Nancy Cole, gift shop manager, Booth Society, D.C. Booth Historic National Fish Hatchery & Archives, Spearfish, S.D.
- I just received my copy of SGN Magazine, and I was delighted to see [Natalie Hope McDonald’s] article about us. Thank you for featuring my shop in such a lovely way. It means a lot to me as a small business owner.”
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  –Susan Michener, Admission/Gift Shop Manager, The Montgomery Zoo, Montgomery, Ala.
- “I wanted to take a minute to not only tell you how much I use and enjoy my copy of Souvenirs, Gifts, and Novelties Magazine, but to share with you some good news about my husband’s and my business Her Majesty’s English Tea Room. We recently won the prestigious Icon award from Americasmart Atlanta. …Thank you again for a magazine that is a little bit like a work book. My husband and I both go through it in detail, always picking up a display idea, new product, or tip.”
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- “The March/April 2017 issue just arrived and it really made our day! Thank you for featuring the LA Maritime Museum’s Sea Chest Gift Shop. The article was very well-written, and our assistant buyer is thrilled to see her photo included!”
  – Marifrances Trivelli, director and store buyer, Los Angeles Maritime Museum, San Pedro, Calif.