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Archive for Tables of Contents

May 2018

April 30, 2018 No Comments

Stationery Section Chasing Paper Sales – Stationery, Sticker and Writing Instrument Best-Sellers For this article, four stationers shared tips on how they sell more of their writing-related wares. Bonus Sidebar – SGN Asked: What Is Your Best-selling Merchandise Item and Why? From Cardinals to Chickadees – Merchandise at the Audubon Shop A look at the […]

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March/April 2018

March 26, 2018 No Comments

Apparel Report · Advice for Best Sales Results   Apparel and Fashion Accessories Sales Advice from the Experts – Boutique Owners and Managers Reveal their Selling Secrets Boutique owners are ready with both personalized suggestions and a store full of coordinated outfits styled that inspire — and sell. Bonus Sidebar: What Is Your Top Tip […]

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February 2018

February 1, 2018 No Comments

Toy Fair Special Section · Toys Through the Ages  Popular Toys for Babies and Toddlers A look at the baby and toddler toy picture at a variety of stores. Tween Toy Favorites Read this article to discover how four toy stores in different locales cater to the mercurial tween age group.  Puzzles and Games: What’s […]

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January 2018

January 1, 2018 No Comments

Candles, Scented and Bath and Body Merchandise  Store Profile: Frazzleberries Country Store The story of how a brick-and-mortar family store has survived and thrived for over two decades.  Scents from the Sea – Selling More Personal Care Products with a Beach and Sea Theme at Coastal Stores Sweet sales can be realized at coastal stores […]

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November/December 2017

November 1, 2017 No Comments

Surf Expo  Special Somethings from the Coast – Merchandise Trends and Best-Sellers at Waterside Shops A look at the merchandise that interests travelers to coastal stores. Betting on the Best Beach Apparel – Sales Trends at Seaside Stores For this article, beach shops in seaside communities nationwide offered their advice to boost apparel sales overall. […]

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October 2017

October 1, 2017 No Comments

Special IGES Resort and Souvenir Section  Display Tips for Apparel and Accessories Tips to best display apparel and accessories from resort, spa, luxury destination and lodge locations.   Bonus Sidebar: What Is Your Favorite Display Fixture and Why Souvenirs: What Sells Well,  and How to Sell More How managers and buyers of gift shops at […]

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August/September 2017

August 1, 2017 No Comments

IGES Section IGES Exhibitors   IGES Features   Stocking for Sales – Selling More Signs and Home Decor at Resort Stores When shopping for home décor, resort guests enjoy buying nostalgic items.  Bonus Sidebar: What Is Your Best-selling Home Decor Item?  Souvenirs and Gifts – Best-sellers for Zoos, Aquariums and Resorts What is selling well […]

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June/July 2017

June 1, 2017 No Comments

Resort Section Tips for Top Sales – Selling More Bath and Body Products at Resorts Why bath and body products are a great fit for resort shops. Resort and Seaside Sales – The Retail Picture for Apparel and Gifts A look at what is selling by the shore. Sales that Fly High – Selling More […]

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May 2017

May 1, 2017 No Comments

Stationery, Signs, Frames and Party Supplies Section Where Paper Presents Profits – Stationery Is Still a Core Seller for Certain Shops A look at the state of business for stationery shops. Bonus Sidebar: All Together Now – Selling Different Merchandise with Similar Designs Bonus Sidebar: Are Jewelry and Stationery a Match?  Bonus Sidebar: Pressing Matters […]

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March/April 2017

March 1, 2017 No Comments

ASD Section: Value and Variety Stores Where the Price and Product is Right – Selling More Gifts at Value and Variety Stores For this article, store owners and their staff members discussed the gift choices they have available and their store’s goals when it comes to gift sales. Profiting from Playthings – Selling More Plush […]

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Testimonials

    • “We always enjoy Souvenirs, Gifts & Novelties magazine and are happy to share our stories. I learn something from it every time I read it and share it with our gift shop staff regularly.”
      – Beth Rich, Zoo Superintendent, Tautphaus Park Zoo, Idaho Falls, ID

    • “We have been in business since 1988 and a part of our success has been the use of trade magazines such as yours. Being far away from most trade shows, these magazines are a great lifeline for us who can’t just drive to a gifts show. So thank you for being there for us with insightful articles.”
      – Malia Johnson, President, Malimar Inc. dba Sedona, Honolulu, HI

    • “…Because of our budget, I am unable to go to market, so your Souvenirs, Gifts & Novelties publication serves at a great tool for me to see what is new and trending in the market, and I have tried many new products because I’ve seen them advertised in your magazine. Thanks again.”
      – Nancy Cole, gift shop manager, Booth Society, D.C. Booth Historic National Fish Hatchery & Archives, Spearfish, S.D.

    • I just received my copy of SGN Magazine, and I was delighted to see [Natalie Hope McDonald’s] article about us. Thank you for featuring my shop in such a lovely way. It means a lot to me as a small business owner.” 
      – 
      Heather Mohorn, Momo’s Tree House, Philadelphia, Pa.

    • “Thanks for your magazine. I really enjoy it and learn from it monthly.”
      Susan Michener, Admission/Gift Shop Manager,  The Montgomery Zoo, Montgomery, Ala.

    • “I wanted to take a minute to not only tell you how much I use and enjoy my copy of Souvenirs, Gifts, and Novelties Magazine, but to share with you some good news about my husband’s and my business Her Majesty’s English Tea Room. We recently won the prestigious Icon award from Americasmart Atlanta. …Thank you again for a magazine that is a little bit like a work book. My husband and I both go through it in detail, always picking up a display idea, new product, or tip.”
      – 
      Jacqueline Gillam Fairchild, Her Majesty’s English Tea Room, Dunlap, Ill

    • “Thank you for your wonderful magazine. I love getting it and we do a lot of business with your advertisers. I know that their marketing money is limited, so I make sure to mention that I saw them in Souvenirs, Gifts & Novelties magazine. Win-Win-Win. Everybody’s happy!”
      – 
      Steve Fegley, Director of Retail Operations, the Science Museum of Minnesota

    • “The March/April 2017 issue just arrived and it really made our day! Thank you for featuring the LA Maritime Museum’s Sea Chest Gift Shop. The article was very well-written, and our assistant buyer is thrilled to see her photo included!”
       – 
      Marifrances Trivelli,
      director and store buyer,  Los Angeles Maritime Museum,  San Pedro, Calif.

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