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Archive for Publisher’s Commentary

In Reference to a Better Business

In Reference to a Better Business

July 30, 2018 No Comments

Your vendors, whether a large concern supplying you with mass-produced souvenirs or a local artist crafting jewelry and accessories, are important business partners as you strive to make your store a place for guests to browse and buy. Don’t let the right merchandise elude you. In this issue we aim to help you make connections […]

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Savoring the Summer Season – June/July 2018

Savoring the Summer Season – June/July 2018

June 14, 2018 No Comments

The summer busy season is a time to pull out all the stops in terms of stocking a desirable merchandise mix and providing top-notch customer service. In each issue of Souvenirs, Gifts & Novelties (SGN), we strive to offer the best advice to supplement your efforts toward realizing a profitable season. This advice comes from […]

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Having the Confidence to Grow Your Business  – May 2018

Having the Confidence to Grow Your Business – May 2018

April 30, 2018 No Comments

Success in any business endeavor can involve applying convictions to the everyday tasks that lay a solid foundation for a future of great results. Thinking ahead in this manner requires confidence that the path will lead to success. At the same time, humility is needed when it becomes apparent a change of course is the […]

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Getting Creative for Successful Selling <br> March/April 2018

Getting Creative for Successful Selling
March/April 2018

March 23, 2018 No Comments

The detail work of choosing just the right merchandise can lead to a big picture in your store of goods that will sell. How you choose these items is part knowing your clientele, part instinct, and many parts luck and timing. Don’t get discouraged if a gift choice that promises success by meeting a criteria […]

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The Best Advice for Better Sales <br> February 2018

The Best Advice for Better Sales
February 2018

February 1, 2018 No Comments

According to a press statement from the National Retail Federation (NRF), holiday sales during November and December of 2017 increased 5.5 percent over the same period in 2016 to $691.9 billion. The results exceeded NRF’s forecast and marked the largest increase since 2010 after the end of the Great Recession. The numbers point to an optimistic […]

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Serving the Customer in the New Year <br> January 2018

Serving the Customer in the New Year
January 2018

January 1, 2018 No Comments

A new year presents a great opportunity to rethink tried-and-true business practices to perhaps come up with better ideas that could lead to the best ways to run a store. In each issue of Souvenirs, Gifts & Novelties (SGN), I seek to assist retailers with articles that offer both common sense ideas and new practices […]

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Advice for When the Change is Constant <br> November/December 2017

Advice for When the Change is Constant
November/December 2017

November 1, 2017 No Comments

The retail business is always changing and to keep up as the industry shifts and evolves, Souvenirs, Gifts & Novelties’ (SGN) team of contributing writers is in constant contact with your store colleagues across the country to bring you the best trends coverage and success tips.   To recognize the Surf Expo show in January, […]

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Retail for the Fun of It <br> October 2017

Retail for the Fun of It
October 2017

October 1, 2017 No Comments

There is a lot of preparation, hard work and sometimes even travel in making your store the best it can be. Whether you are researching staff training techniques, putting in a long day or visiting a trade show in another state to find the perfect merchandise, there are always new mountains to climb in an […]

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Being Open to Opportunity<br> August/September 2017

Being Open to Opportunity
August/September 2017

August 1, 2017 No Comments

Each day you open your store is a fresh start and an opportunity to get it right when it comes to selling merchandise. Your well-trained employees are your ambassadors for building bridges with the customers, whether these customers want close assistance as they choose a purchase or space to quietly browse and decide on their […]

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Growing Sales This Summer <br> June/July 2017

Growing Sales This Summer
June/July 2017

June 1, 2017 No Comments

We hope the summer is a busy, profitable time for our readers. In this special double-month issue, we offer a wealth of tips and advice to help keep your business humming along during the prime vacation months and all year. We also offer special sections in conjunction with upcoming major trade shows – the Las […]

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Testimonials

    • “We always enjoy Souvenirs, Gifts & Novelties magazine and are happy to share our stories. I learn something from it every time I read it and share it with our gift shop staff regularly.”
      – Beth Rich, Zoo Superintendent, Tautphaus Park Zoo, Idaho Falls, ID

    • “We have been in business since 1988 and a part of our success has been the use of trade magazines such as yours. Being far away from most trade shows, these magazines are a great lifeline for us who can’t just drive to a gifts show. So thank you for being there for us with insightful articles.”
      – Malia Johnson, President, Malimar Inc. dba Sedona, Honolulu, HI

    • “…Because of our budget, I am unable to go to market, so your Souvenirs, Gifts & Novelties publication serves at a great tool for me to see what is new and trending in the market, and I have tried many new products because I’ve seen them advertised in your magazine. Thanks again.”
      – Nancy Cole, gift shop manager, Booth Society, D.C. Booth Historic National Fish Hatchery & Archives, Spearfish, S.D.

    • I just received my copy of SGN Magazine, and I was delighted to see [Natalie Hope McDonald’s] article about us. Thank you for featuring my shop in such a lovely way. It means a lot to me as a small business owner.” 
      – 
      Heather Mohorn, Momo’s Tree House, Philadelphia, Pa.

    • “Thanks for your magazine. I really enjoy it and learn from it monthly.”
      Susan Michener, Admission/Gift Shop Manager,  The Montgomery Zoo, Montgomery, Ala.

    • “I wanted to take a minute to not only tell you how much I use and enjoy my copy of Souvenirs, Gifts, and Novelties Magazine, but to share with you some good news about my husband’s and my business Her Majesty’s English Tea Room. We recently won the prestigious Icon award from Americasmart Atlanta. …Thank you again for a magazine that is a little bit like a work book. My husband and I both go through it in detail, always picking up a display idea, new product, or tip.”
      – 
      Jacqueline Gillam Fairchild, Her Majesty’s English Tea Room, Dunlap, Ill

    • “Thank you for your wonderful magazine. I love getting it and we do a lot of business with your advertisers. I know that their marketing money is limited, so I make sure to mention that I saw them in Souvenirs, Gifts & Novelties magazine. Win-Win-Win. Everybody’s happy!”
      – 
      Steve Fegley, Director of Retail Operations, the Science Museum of Minnesota

    • “The March/April 2017 issue just arrived and it really made our day! Thank you for featuring the LA Maritime Museum’s Sea Chest Gift Shop. The article was very well-written, and our assistant buyer is thrilled to see her photo included!”
       – 
      Marifrances Trivelli,
      director and store buyer,  Los Angeles Maritime Museum,  San Pedro, Calif.

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